Music Industry Moves: Willie Nelson and Live Nation Team Up to Support Developing Artists, Cut Touring Costs

Live Nation has launched a new program called “On the Road Again” to financially support developing artists and their teams facing growing costs of touring expenses. In making the announcement, the concert promoter has partnered with Willie Nelson, who lent his 1980 country single as the anthem for the initiative.

Live Nation-owned and operated clubs are expected to deliver tens of millions of dollars in extra earnings to club artists and crew by providing $1,500 in gas and travel cash per show to all headliners and support acts, on top of nightly performance compensation. Additionally, these clubs will charge no merchandise selling fees, so artists keep 100% of merch profits.

They are additionally set to provide financial bonuses to local promoters and tour representatives who help execute shows, as well as venue crew members who have worked over 500 hours in 2023. Resources are being provided directly from the venue’s existing earnings. To view the complete list of participating venues, see here.

“Delivering for live artists is always our core mission,” said Michael Rapino, president and CEO of Live Nation Entertainment. “The live music industry is continuing to grow and as it does, we want to do everything we can to support artists at all levels on their touring journey, especially the developing artists in clubs. As Willie says, this is all about making it a little easier for thousands of artists to continue doing what they love: going out and playing for their fans.”

“On the Road Again” is also donating $5 million to Crew Nation to support crew across the industry facing unforeseen hardship.

“Touring is important to artists so whatever we can do to help other artists, I think we should do it. This program will impact thousands of artists this year and help make touring a little bit easier,” added Nelson.

+ Brandon Silverstein Publishing and Avex USA have signed a worldwide co-publishing deal with music producer GENT!

The Atlanta-based producer has worked with Lil Yachty, Drake and 21 Savage, and also has credits on Doja Cat’s latest “Scarlet” album (“Agora Hills” and “Shutcho”). Brandon Silverstein Publishing and Avex USA’s joint publishing venture is home to acts such as Jasper Harris, the Grammy award-winning producer behind Jack Harlow’s “First Class,” and HARV, Justin Bieber’s close collaborator and the Grammy-nominated producer behind “Peaches.”

+ After securing investments from music biz leaders like Lyor Cohen (YouTube, Global Head of Music) and Rimas Entertainment (label and management, Bad Bunny), Creative Intell is gearing up to release their first product to the public: the Creative Intell Academy, an industry-forward education platform.

The program, which aims to educate its users on the business of the music industry, consists of “real courses, designed by a team of attorneys, educators, educational and visual designers and more, set at affordable rates,” according to the company’s press release. It is launching with distribution partnerships including A2IM, Chartmetric, Vydia and more.

+ The Juilliard School is launching Juilliard Live, a new digital streaming platform that will bring Juilliard’s musicians, dancers, and actors to screens worldwide.

Juilliard launched its first live-streaming video and media platform in 2020-21 to provide students in pandemic isolation with opportunities to perform for audiences. Juilliard Live will build on that impact with a curated and expanding selection of programming from the school’s music, dance, drama, and preparatory divisions.

The platform is now available for free on web browsers, phone and TV apps. All of the daily live streams will also remain available through the performance calendar on their website, where users will be redirected to Juilliard Live for select performances.

+ Warner Chappell Music (WCM) put a cap on its annual Las Vegas Songwriting Camp on Tuesday after gathering artists and songwriters from around the world to collaborate and create new music.

In partnership with YouTube Music, Warner Records, Atlantic Records, and RCA Records, along with other label sponsors, WCM welcomed talent including Chlöe; Danna Paola, Bebe Rexha, Yng Lvcas, P2J, the Proof, Lydia Night and hitmakers like Murda Beatz, Tay Keith, Amy Allen, Ian Kirkpatrick and Nova Wav, among others

“This year’s camp was the first time we brought together creators from all the major music markets – the U.S., Mexico, South Korea, U.K., Spain, and more. We had rap producers working on K-pop briefs and Latin stars pairing up with country acts – we even had writers working with Nickelodeon actor and trending TikTok personality Trey Makai, and it was inspiring to see everyone get out of their comfort zones,” said Ryan Press, president of North America at WCM, in a statement.

Tay Keith added, “This camp always brings the biggest and best names together, and this year was no different. I’ve been really focused on building myself as a producer and an artist and expanding the types of music I’m making, regardless of the genre, and through this camp, I was able to do that. Warner Chappell organized an amazing space to collaborate in unique and fresh ways, and all the sessions gave me freedom to get really creative.”

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