New breakfast option solves sweet vs savoury dilemma – with Full English waffle

The dilemma over what to have for breakfast has been solved – by a Full English waffle. Known as the “British Breakfast Waffle Trio”, the traditionally-sweet favourite has been infused with flavours of the classic Full English, with a range of batters including black pudding and bacon, tomato and mushroom, and Cumberland sausage with orange zest.

Topping options include an English tea whip, orange marmalade drizzle, baked bean-infused whipped cream, black coffee syrup, and crispy hash crumble.

The waffle was created by the hotel brand, Hampton by Hilton, after research of 2,000 adults found three in ten claim to be more experimental with their morning meals – with 59 percent open to trying unusual food combos.

Pauline Wilson, vice president of focused service operations, EMEA, Hilton, said: “With more than half of Brits being more experimental with their morning meals at hotels, we’re excited to offer our guests the British Breakfast Waffle Trio – a loving tribute to the iconic traditional fry-up.”

The study found Londoners take the title for being the most daring at breakfast time (53 percent) – while the Welsh (77 percent), and those in the East of England (77 percent), admit to lacking in the creative department when it comes to the first meal of the day.

It also emerged 61 percent will usually eat the same thing every day at home – however, 51 percent claim to be more experimental when they are away.

Hampton by Hilton launches ‘wild waffle’ breakfasts

A fifth of those polled will eat a traditional fry-up at least once a week, with 52 percent opting for savoury over sweet – but 37 percent enjoy the two flavours equally.

The research, carried out via OnePoll, also revealed cooking websites are the most popular resource for “foodspiration” (22 percent), while the same percentage turn to family and friends for ideas.

It emerged one in five enjoy watching TV programmes to inspire their cooking choices, while nine percent use social media platforms, such as Instagram (13 percent), YouTube (13 percent), and TikTok (eight percent).

The British Breakfast Waffle Trio is available on December 1 when staying at select Hampton by Hilton hotels, including London City, Bath City, York Piccadilly, and Edinburgh West End.

Pauline Wilson added: “We hope this innovative waffle flavour combination satisfies the nation’s craving to try something new for their morning meal.”

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