A SMALL business owner burst into tears after Maya Jama posed in one of her bikinis and sparked a frenzy of sales.
Ellie Clark, founder of beachwear brand Capala Swim, said Love Island host Maya was the “one person she’s only ever wanted” to pose up in one of her creations.
And thanks to an Instagram story and tag from the Love Island presenter, Ellie said she “instantly sold out” of some products.
The 26-year-old took to TikTok to reveal her “whole life feels like a dream” since the post.
“I need someone to tell me what you do once your life has peaked,” she said in a video.
“How do I recover from this?
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“How do I recover?”
Maya, 29, sported Capala Swim’s £34 NAYA Bikini Top in an electric blue hue named Cobalt.
She paired it with the matching bikini bottoms, which also cost £34, a pair of denim shorts.
Capala Swim’s flurry of sales is part of the Celebrity Effect as coined by Unmetric.
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Social media gives smaller businesses the opportunity to tap into celebrity and influencer marketing and get their products shown to the masses.
And what better person to model your designs than Maya?
Ellie launched the brand in May this year and has already seen one of her designs featured on Love Island contestants.
The bikini and beachwear brand's first campaign shoot was in Bali this summer.
“My vision for Capala Swim began with the desire to provide stunning swimwear that not only enhances your features but also radiates brightness and uniqueness, setting you apart from the rest,” Ellie says on the brand website.
“Our signature Flare print reintroduces something that I think is so important, your individuality.
“The print on every single garment is entirely unique, no two items are the same.
“I aimed to create something different from the available options on the market by offering affordable pieces that still give you a luxurious feel.
“I want you to feel confident and sexy wherever you wear it.”
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