Pharrell Takes Louis Vuitton to Hong Kong and Matthew M Williams Exits Givenchy in This Week’s Top Fashion News

This week, the fashion industry saw a diverse set of moments ranging from a destination fashion show to a creative director exit and more.

Leading the charge was Louis Vuitton’s Men’s Pre-Fall 2024 runway show in Hong Kong under the direction of Pharrell Williams. Following on its heels is the announcement of Matthew M Williams and Givenchy parting ways.

Elsewhere, Miu Miu is the world’s hottest brand for the second year in a row; Fear of God reveals its Athletics collection and Kim Jones’ Dior announced its Men’s Fall 2024 show in Hong Kong.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Pharrell Williams Defines the Future of Dandy for Louis Vuitton Men’s Pre-Fall 2024 Collection

Louis Vuitton

Yesterday, Pharrell Williams took Louis Vuitton to Hong Kong for the Men’s Pre-Fall 2024 show. Marking Williams’ second collection and runway show at the new menswear creative director, the latest effort sees the multi-hyphenate further his vision of the LV man.

Located on the Tsim Sha Tsui waterfront, the show brought in an international crowd, with a key focus on the Asian market. From a design perspective, the latest collection saw a focus on tailoring alongside elevated, street-leaning pieces.

“The archetypes that we chose were like a sailor one and an another archetype was one on holiday. There’s a lot of floral inspiration, a deep dive into exotic colorways, interesting pairings of colors,” Williams told Hypebeast. “The silhouette that you’re going to see is consistent with what I’m infatuated with when it comes to formal…which is the future of chic, dandy in a sailor suit, dandy in resort holiday.”

Matthew M Williams Is Leaving Givenchy


Givenchy has announced that Matthew M Williams is set to exit as its creative director — a role the Illinois-born designer has held for four years.

With Williams at the helm, Givenchy saw a fusion of the designer’s signature knack for punk-laden streetwear and tailoring-oriented style notes. With an inherent edgy core, Williams parted new notes for fashion for the house. Williams is set to officially make his exit on January 1, 2024.

“Leading the creative direction of Givenchy was, as I said upon my arrival in 2020, the dream of a lifetime,” Williams said in a statement. “Over these three years, I have strived to perpetuate Mr. Hubert de Givenchy’s legacy while bringing my own creative vision and I would like to sincerely thank the studio, Renaud de Lesquen, and LVMH for this incredible opportunity.”

Miu Miu Is the World’s Hottest Brand for Two Years Running

Miu Miu

For the second year in a row, Miu Miu is the world’s hottest brand according to Lyst.

This year, the Italian brand had high moments ranging from collaborations with the likes of New Balance and Church’s alongside its star-studded Paris Fashion Week show with figures like Gigi Hadid and Troye Sivan.

From the Lyst report, Miu Miu’s online search increased by 39% in Q4 alongside a 12% search spike for its signature cashmere cardigans. Behind Miu Miu, LOEWE was another highlight – claiming the hot spot in Q2 and also having the logo for the year with its signature Anagram emblem.

Fear of God Athletics Is Here

Courtesy Of Fear Of God Athletics

The trinity is finally complete as Fear of God Athletics has arrived. The Fear of God x adidas collaboration was first announced three years ago, but Jerry Lorenzo and the sportswear giant have been working for quite some time to build their vision.

With Fear of God Athletics, Lorenzo bridges his affinity for tailoring and basketball for a blissfully elegant sportswear collection. According to a release by the brand, Athletics “completes the brand architecture of Fear of God, which was established in 2013.”

The exact clothing details for Fear of God Athletics are still under wraps, but the released campaign visuals reveal sleeveless tops and jackets, zip-ups, performance crewnecks and more. Fear of God Athletics is set to launch on December 3 online at Fear of God and adidas’ CONFIRMED. The line will then be released at select adidas stores on December 6.

Kim Jones’ Dior Men’s Fall 2024 Collection To Show in Hong Kong

Kristy Sparow/Getty Images

LVMH is continuing its journey into Hong Kong as Kim Jones’ Dior Men’s Fall 2024 collection is set to show in the seaside city.

“During the first semester of 2024, the House will reveal, in Hong Kong, the Fall 2024 men’s collection dreamed up by Kim Jones,” Dior shared with Hypebeast. “After Tokyo, Miami, London, Los Angeles and Cairo, this destination once again celebrates the Artistic Director’s passion for travel and world cultures – so dear to Monsieur Dior.”

The forthcoming show marks Dior’s return to Hong Kong after its 2016 menswear presentation in 2016. Alongside furthering its history of international shows, the next presentation is also a key focus in strengthening LVMH’s presence in the Asian market.
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