FIFTY MADE Brings Conscious Design to the Forefront of Debut Collection

Launched by the team behind The Giving Movement, a Dubai-based eco-conscious activewear brand, FIFTY MADE is an avant-garde streetwear label looking to redefine the streetwear realm through a futuristic, eco-friendly lens.

Through its inaugural collection, comprised of a selection of men’s and womenswear pieces, the brand focuses on craftsmanship, style, and progressive silhouettes inspired by surrealism. From two-piece tracksuits and bodysuits to stand-out outerwear, each garment is made in Italy and crafted from premium sustainable fabrics such as bio-vegan leather, bio-color organic cotton, jacquard foulard, organic gabardine, and tech lycra. With the fluidity of space being a core reference of the collection, “space dust” is the main inspiration behind the muted tones seen across the garments — giving each piece a sleek versatile look whilst its futurism-inspired designs are reminiscent of the outer world.

With tenures at Roberto Cavalli as well as leading womenswear at Philipp Plein, FIFTY MADE’s head of design Nicoletta Ginetti has an extensive resumé that has seen her at the forefront of pushing sustainable luxury in fashion. Speaking on her appointment, Ginetti says, “I’m very excited to introduce our new luxury brand FIFTY MADE. It’s a true reflection of urban energy and culture that has always inspired me. Our designs brilliantly fuse Italian craftsmanship and streetwear in a way that’s both bold and luxurious, breaking boundaries, and celebrating authenticity.”

Embodying the brand name, each piece in the brand’s collection is limited to only 50 units, embracing the essence of streetwear through scarce quantities as well as maintaining its commitment to reducing waste.

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Check out FIFTY MADE’s latest campaign visuals in the gallery above as well as Hypebeast’s exclusive interview with Nicoletta Ginetti. For more information and to shop the collection, visit the brand’s website.
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