Curry Brand, an Under Armour Brand, Strengthens Stephen Curry's Sneaker Legacy With New Curry 11 Launch

Coming off of three previous releases under Curry Brand, an

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“To be on the 11th signature shoe is an honor and something I get really excited about – unveiling what we have been working on, allowing people from all over the world and the next generation to be a part of the story,” says Stephen Curry, professional basketball player and President of Curry Brand. “The future of Curry Brand is bright, and our team is excited for ballplayers and consumers to get the Curry 11 on their feet and experience for themselves how we’re taking footwear to the next level,” says Ryan Drew, VP of Curry Brand.

Introducing Under Armour’s dual-density UA flow technology to a Curry design for the first time, the Curry 11s are made to keep athletes comfortable and stable throughout every game. Additional features include a segmented plate to maintain balance and stability, UA Warp technology, and a sleek black, white, and turquoise colorway.

Along with a new and improved sneaker model, this new chapter of Curry Brand and Under Armour is also characterized by philanthropy. Since its launch, Curry Brand has given back to over 75,000 emerging athletes across three pillars: places, people, and programs. Furthering this impact, Stephen Curry wants to continue giving back to young athletes and hopes to support 100,000 youth by the year 2025 — creating a brighter future in basketball for all.

The ‘Future Curry’ Curry 11 sneaker is now available for $190 CAD on and in select brand retailers.
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