Simone Bellotti has stepped into Bally‘s leading role after Rhuigi Villaseñor‘s departure. The Italian designer has decades of experience and isn’t afraid to show it, previously managing fashion departments atDolce & Gabbana, Bottega Veneta, and Gianfranco Ferré. Villaseñor served up unsuccessful sophistication, seeing Bellotti head down a different path previewed across his Fall/Winter 2023 campaign shot at the Bally Foundation.
The Swiss label has debuted its Spring/Summer 2024 collection at Milan Fashion Week, seeing Bellotti’s vision for Bally come to life. Guests were escorted into historic gardens with a blue-pathed maze and blooming flowers. The 52-look offering saw historic House codes reignited with an old-school feel, pushing them toward a global audience.
The showcase began with pocketed suits, asymmetrical pencil skirts, and badged blue button-downs. Glossy leather ensembles are destined for a night out, while lightweight knitwear dons removed shoulder for a modern look. Oversized denim and petite sweater vests followed floral outfits with ripe strawberries oozing with 1970s attitude.
Bellotti embraced the season’s sheer trend across translucent tops matched with pleated jorts, taking his final bow behind deflated ruffled dresses, denim co-ords, and an array of satchel bags.
Simone Bellotti’s Bally debut was everything we expected: a distinguished cultivation of classic silhouettes grounded in the House’s 171-year identity. We are left eager to see what he has in store next.
Take a closer look at Bally’s SS24 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.
Elsewhere, Maximilian Davis blossoms into himself for Ferragamo SS24.
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