Another blow for Holly Willoughby? Sienna Miller announces new M&S collection of ‘timeless, versatile’ in direct rivalry with the This Morning presenter

• Sienna Miller, 41,  has been announced as a new brand ambassador for M&S  
• Read more:  Sienna Miller, 41, is pregnant with her second child

Sienna Miller has been announced as a new brand ambassador for Marks and Spencer – in a move which is sure to be a blow to Holly Willoughby.

The actress, 41, who is known for her boho chic style, is due to release a new season collection with the high street retailer on 7 September.

Speaking to Grazia, she called M&S ‘part of our DNA’, revealing the new range will champion ‘timeless versatile wardrobe staples’.

Among the pieces are trendy modern jackets costing between £60-£75, as well as jeans at £45 and even a £12.50 baseball cap. 

The decision from M&S may come as a blow to ITV presenter Holly, who has been a brand ambassador for the retailer since 2018, as it will seemingly place the two women in direct competition with one another.

Sienna Miller, 41, has been announced as a new brand ambassador for Marks and Spencer – in a move which is sure to be a blow to Holly Willoughby  

The decision from M&S may come as a blow to ITV presenter Holly, who has been a brand ambassador for the retailer since 2018, as it will seemingly place the two women in direct competition with one another

Speaking to the women’s magazine, Sienna said M&S was ‘where I went to for knickers and socks as a child, and where I bought my first bra.’ 

She also cited her fondness for Percy Pigs, as well as a chocolate sausage dog named Walter. 

Other items for sale in her collection will include a white shirt, £29.50, as well as a waistcoat priced at £39.50.

The collection will seemingly place Sienna in direct competition with Holly, who has faced a challenging year. 

Holly  has had her own line with the retail giant which features a variety of dresses, tops, jeans and shoes since 2018.

The 42-year-old regularly shares snaps of her collection on her Instagram account, racking up millions of likes from her followers. 

She is believed to still be launching her own collection later this autumn, and still cites she is a ‘brand ambassador’ for M&S on her Instagram page.

Meanwhile she posted a photograph from her campaign for the brand just yesterday, posing in a leather skirt and white roll neck jumper.

She wrote: ‘The sun might be out, but waking up early this morning I noticed it was definitely darker outside! 

‘The season is changing and that means it’s nearly roll-neck season. Keep an eye out for my top Autumn picks this year.’

Meanwhile she used the hashtags #MyMarks and tagged the brand in her post.  

PR guru Andy Barr believes Holly’s deal with M&S earned her a cool £950,000, a sum that has increased since.

He previously told FEMAIL: ‘Holly represents a big-brand marketer’s dream. 

‘She has mass-market appeal across multiple audience, including mums, dads, and even grandparents, and has an inspirational work ethic that brings on board the slightly younger generations too.

Holly has had her own line with the retail giant which features a variety of dresses, tops, jeans and shoes since 2018

She is believed to still be launching her own collection later this autumn, and just yesterday shared a post promoting the range would be coming soon 

‘Brand Willoughby is also far less risky than many of her peers in the television and broadcasting world, many of whom have struggled (often through no fault of their own), such as Ant & Dec and Philip Schofield.’

Questions emerged last year as to whether she would keep the deal following the uproar surrounding allegations she and Phil ‘skipped the queue’ to see the Queen lying in state – claims they both strongly denied. 

Holly and Phil were the subject of online abuse in the wake of the claims and an online petition to have the duo fired from their lucrative presenting roles hit more than 66,000 signatures in six days. 

There were claims that Marks & Spencer have had some discussions about Willoughby’s deal with them, as they had been concerned amid the backlash. 

However at the time, the retailer confirmed that they had extended the 41-year-old presenter’s contract. 

An M&S spokesperson told The Sun: ‘I can confirm we have extended our current contract with Holly, and we will continue to work with her.’

However her main presenting job at This Morning now faces an uncertain future following Schofield’s departure in May after he admitted to an ‘unwise but not illegal’ affair with a much younger male colleague.

He admitted he had had a relationship with a much younger man who worked with him on the show, and later lying about it. 

Holly’s main presenting job at This Morning now faces an uncertain future following Schofield’s departure in May after he admitted to an ‘unwise but not illegal’ affair with a much younger male colleague

Holly returned to her role on the This Morning sofa on Monday after her eight-week break to present alongside Alison Hammond with a musical start that fans blasted as ‘cringe’

In a bombshell statement to the Daily Mail, the veteran TV presenter admitted that he and the man began a relationship that was more than a friendship. The ex-TV presenter describes this as ‘unwise but not illegal’.

Schofield further confessed that he lied to his employer ITV, to his colleagues, his friends and his agents at the management firm YMU.

The scandal created a state of disarray for the show, with it triggering ongoing allegations of a toxic culture behind the scenes. 

In her first appearance on the show after the scandal, Holly made an emotional return to This Morning, saying she felt ‘shaken, troubled, let down and worried’ about the events that led to Schofield’s departure from the ITV programme. 

In the months surrounding the scandal, This Morning faced questions about exactly what they knew of the affair, leading to the broadcaster announcing they were bringing the KC to ‘carry out an external review to establish the facts’. 

She returned to her role on the This Morning sofa on Monday after her eight-week break to present alongside Alison Hammond with a musical start that fans blasted as ‘cringe’. 

The 42-year-old, smiling effusively in a black and white polka dot dress, was seen dancing along to a rendition of ABBA’s Dancing Queen by the cast of Mamma Mia The Party before embracing her fellow presenter Alison Hammond. 

But fans were less than convinced about the show of forced bonhomie to mark the end of Holly’s eight-week summer break at her luxury villa in Portugal, with one complaining: ‘It’s too early for this cringefest!’

One wrote: ‘If there’s a more cringe inducing show than #ThisMorning I’d like to know.’

A second said: ‘They couldn’t have possibly opened the show worse than this’ as another asked: ‘What on earth is this fresh hell??’

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