Cult high street store Zara launches its first ever maternity range – and excitable shoppers say it’s ‘a reason to have a baby’
- New collection can be found under the corner shops section of Zara website
- Range includes specific maternity wear as well as items that will fit regardless
- Fashion fans love range, with one joking she would have another baby to wear it
Cult high street store Zara has launched its very first maternity range to keep expectant mothers stylish.
The Spanish retailer introduced a ‘mum’ section under the corner shops area of its website without advertising the new addition.
Under the new tab, expectant mothers will find a range of items including skinny jeans, dungarees and even a maternity bag complete with a changing mat.
The edited collection features clothes specifically for maternity as well as items that will fit regardless such as chunky scarves and comfortable sneakers.
Cult high street store Zara has secretly launched a maternity range. Pictured: £19.99 tube dress
The new section can be found under the ‘corner shops’ area of the website. Pictured: Baby in progress printed sweatshirt, £25.99 (left), and skinny jeans, £39.99
The website reads: ‘Shopping for maternity clothes doesn’t need to be hard.
‘From workwear essentials, to comfortable stretch pieces, to the latest trend hits, our new online collection of maternity wear has options to offer for all women.’
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Thanks to Zara, new mothers will be able to keep up with all the latest trends with their red leopard print tube dress.
Other items on offer include a pair of comfortable-looking velvet pajama-style trousers with a matching jacket.
Fans of the store have taken to Twitter to share their excitement over the launch
One social media user even joked she would have another baby in order to wear the new maternity range
The website reads: ‘Shopping for maternity clothes doesn’t need to be hard. ‘From workwear essentials, to comfortable stretch pieces, to the latest trend hits, our new online collection of maternity wear has options to offer for all women.’ Pictured: jumpsuit, £29.99
New mothers can also pick up this fluffy maternity bag which comes with a matching toiletry bag and changing mat, complete with laminated inside for easy cleaning (£45.99)
Zara are even selling an adorable printed sweatshirt which says ‘baby in progress’.
The retailer launched the new section back in September, and it can also be found by searching maternity.
Fashion fans were delighted with the launch – which follows brands such as H&M, Topshop and ASOS – and took to social media to express their joy.
One fan wrote: ‘***squealing*** what a time to be alive! I’m not even preggers and find this immensely exciting – long overdue IMO. When women become pregnant, they want to wear the SAME clothes, just bigger in certain areas!’
The retailer launched the new section back in September, and it can also be found by searching maternity. Fashion fans have even joked about having another baby just to wear the new range
Another said: ‘how cool and stylish is this gonna be?!…. not enough to make me want another but @Zara will do maternity so well.’
One user joked: ‘Zara now doing a maternity range and if that’s no a good enough reason to have another baby, I dunno what is?!’
This isn’t the first time the retailer has launched a new section without advertising – back in April last year eagle-eyed fans spotted a special prices area on the website.
It’s unclear why the clothes are on offer at special prices, and there is no indication to suggest they’re on sale, but the section is home to bargains galore nonetheless.
Prices in the section range between £5.99 and £39.99.
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