Welcome to the beauty playground! Sephora’s long-awaited UK website has finally gone live today and it’s everything we were all hoping for. If you’re wondering where to click first, you’re in the right place with our easy “how to shop Sephora UK” guide. Because, word of warning, it’s a big, BIG site, and a beauty lover could very easily get lost in there.
So what to expect when you hop on? Firstly, with the brand’s iconic black and white stripes everywhere, the site is instantly recognisable as Sephora. There’s a quick explainer for anyone who’s shown up expecting FeelUnique.co.uk, which has now been taken over by its sister site, then it’s a plunge headlong into a host of tempting brands. You’ll find the full brand list here (a handy page to bookmark), and there are many brands you can only buy in the UK at Sephora.
Before we take a deeper dive into the exclusive must-buys, it’s worth popping one of the site’s biggest bargains into your cart before it sells out. The Sephora Advent Calendar 2022 will set you back £139 here, but it’s packed with goodies worth over £700. Apologies for the spoiler, but hiding behind those doors you’ll find the likes of Huda Beauty, Lancome, Filorga, Origins, Augustinus Bader, Too Faced, NARS, Floral Street, and many more. So if you want to make this December a gorgeous one, nobody would judge you for the splurge.
Here are the other Sephora exclusives you’ll want to shop. Apologies in advance for your credit card bill.
Make Up by Mario – full range here
Mario Dedivanovic has been Kim Kardashian’s go-to makeup artist for years, and was the man who made us all lust for beautifully sculpted cheekbones and flawless skin. His product range is designed to put his know-how into your hands and make it easy to recreate on your own face. It landed in the States in 2020, and now UK shoppers can scoop up his red carpet glam too.
Must buy: Make Up By Mario Soft Sculpt Shaping Stick £32 here
Well, what other product could it be? Mario is the king of contour and created this creamy stick as a user-friendly way to get the look – no fear of weird stripes on your face. It comes in shades to suit all skin tones, and has a built-in angled brush to buff the formula in seamlessly. The brush is even detachable for easy cleaning.
Tarte Cosmetics – full range here
Tarte is all about combining natural ingredients and real results. The brand is particularly renowned for its punchy pigments, found in everything from covetable eye palettes to face-perfecting bases.
Must buy: Shape Tape Ultra Creamy Concealer £27 here
This global best-seller in 18 shades is loved by make-up artists, celebs and influencers alike, and has rightly won praise for its “hides all sins” coverage which makes eyes look instantly brighter and lifted.
ILIA – full range here
If you’re into ingredients-based beauty, you’ll be swooping upon ILIA and its line-up for healthy, glowing clean beauty. It’s a Sephora bestseller over in the States, thanks to cult multi-tasking faves such as its Super Serum Skin Tint SPF 30 and the Color Haze Multi-Use Pigment.
Must buy: ILIA Multi Stick in 12 shades £32 here
Like the two aforementioned products, this is what ILIA does best – makeup that’s multi-purpose and faff-free. A quick swipe over cheeks and lips brings a lacklustre face to life in a flash – perfect for when the winter-worn complexion sets in.
Skinfix – full range here
Sure, there are plenty of incredible ingredients that work deep down in your dermis, but if you want your skin to look and feel its best, you need to care for its surface barrier too. And that’s where Skinfix comes into its own with a range of barrier strengthening and healing products, all validated by dermatologists.
Must buy: Skinfix Barrier+ Triple Lipid-Peptide Cream £52 here
Got needy, thirsty, niggly, dull skin? It will be delirious with gratitude if you smother on this lusciously rich formula which shores up the skin barrier and creates a dewy, hydrated look. Imagine the skincare equivalent of giving a sad-looking pillow a good shake and plump.
ONE/SIZE Beauty by Patrick Starrr – full range here
Another absolute icon to shop. Makeup artist Patrick Starrr is one of the loudest voices championing beauty for all, and his ONE/SIZE collection at Sephora includes the latest limited edition collaboration with Disney Fantasia. Magic.
Must buy: ONE/SIZE Line Up & Lash Up Fantasize Lifting Mascara Travel + Point Made Liner Duo Kit £20 here
This kit costs £20 but actually contains contents worth £40 and is the perfect way to nail the signature ONE/SIZE lash and line combo. Part of the Fantasize Disney collab, it’s pure makeup magic.
Vegamour – full range here
Anyone in search of thicker, fuller, healthier hair would be well served with a browse of Vegamour. Created to tackle the root case of lacklustre locks, this is a scientifically proven range for all hair types and textures. That growth expertise is extended into products for brows and lashes too.
Must buy: Vegamour GRO Hair Serum for Thinning Hair £58 here
Shedding is a bugbear for so many of us. If you’re dealing with the fall-out, your scalp and shower drain are likely to appreciate this suits-all vegan formula which combats hair loss and promises visible results in 90 days.
Sephora Collection – full range here
The brand’s own collection is another site highlight, being affordably priced and covering everything from make-up, skincare and haircare to perfume, bathing and even supplements. So whether you’re seeking beauty on the outside or the inside, this is the in-house line you’re looking for.
Sephora Collection Prebiotic Face Mask with Almond Milk £4.99 here
This nourishing, soothing sheet mask is one of Sephora's “superfood” home facials made with 95% natural ingredients and costing under a fiver. Others include watermelon for hydration, grapefruit for radiance and matcha tea for shine control.
PS: Coming soon.. You can expect more brands to keep dropping onto the Sephora UK. One upcoming exclusive is GXVE by Gwen Stefani which you'll be able to shop here soon. If you’re a true Noughties girl, you must have had a beauty crush on Gwen’s cool blonde/perfect lip combo. Oh and the lashes, the brows, the abs. So watch this space for serious lipstick sass incoming.
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