Victoria Beckham and Margot Robbie’s go-to skincare brand has just launched a lash serum

Eyelash serums are trending right now, with more of us looking for ways to boost the length and thickness of our lashes naturally.

Thanks to the “natural lash” trend, some eyelash serum brands are reporting upwards of +40% interest from consumers compared to 2021. You only need to take a quick scroll through TikTok to see just how popular these serums can be. Now, joining the trend is Augustinus Bader, the luxury skincare brand loved by celebs likeVictoria Beckham,Margot RobbieandJennifer Aniston.

The brand has just launched an Eyebrow and Lash Serum,£115 here– and the impressive before and after images justify the high price tag. The formula is packed full of nourishing ingredients that work to strengthen and revitalise hair follicles, leading to fuller lashes and brows over time. It also helps increase your hair’s keratin production and reduces shedding – both reasons your lashes and brows might seem thin and sparse.


You only need to look at the user photos to see why it’s set to become a top player in the serum game. After 12 weeks – which is usually long enough to see some good initial change with daily use – testers saw a visible increase in the length and thickness of their lashes, and healthier, thicker-looking brows. One user (pictured above) even looks like she’s wearing stick-on lashes.

Plus, if you think about how much lash extensions cost you (at least £40 every 2-3 weeks), the price seems quite reasonable for the impressive falsie-like results. We think so, anyway!

Oh, and if you’ve got sensitive eyes and you’ve previously struggled to find a serum that doesn’t irritate your peepers, Augustinus Bader’s offering is formulated without common irritants and allergens. It’s also vegan-friendly and gluten-free.

We’ve already got our heart (and our eyes) set on a tube of our own for Christmas!

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