Orange you glad you didn’t just drop nearly 10 grand on a box of fruit?
At Tokyo’s wholesale Ota Market on Thursday, an anonymous bidder became the new owner of 100 prized Japanese mandarins, called mikan, for which they put up approximately $96 per fruit.
The highly sought citrus was cultivated in Ehime’s Nishiuwa region, on the southern Japanese island of Shikoku, according to CNN. Only about 100 farmers are known to grow this particular mikan cultivar, which is peelable, “semi-seedless” and beloved for its “good balance of rich and sweet flavors” and “melt-in-the-mouth texture.” Known as Hinomaru, it is one of the top brands on the mikan market.
“Hinomaru mikan are produced in a limited area on the coast of Yawatahama city in Ehime prefecture,” Nishiuwa sales expert Shin Asai told CNN. “It’s a mikan that is grown with the so-called ‘three suns’ — the actual sun, the reflected light from the sea and the reflected light from the stone walls of the terraced fields.”
“Hinomaru mikan this year have been particularly good quality,” Asai said. The staggering selling point is a good omen for the first industry auction of the mikan season.
Mandarins are one of Japan’s most popular fruits, according to Japan’s Statistics Bureau, but who would love them enough to pay $9,600?
In the past, buyers have paid millions for the luxury produce, but the coronavirus pandemic has stymied high-end industries, according to Asai, who believes this year’s citrus connoisseur will soon be revealed.
“A high-end supermarket purchased [the first crate] last year and used it for publicity for the store,” he said.
Share this article:
Source: Read Full Article