GM unveils first all-electric Cadillac SUV
General Motors unveiled the Cadillac Lyriq. FOX Business’ Grady Trimble with more.
Cadillac gave its first electric car a musical moniker with an odd spelling: Lyriq. But why?
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The automaker’s head of brand strategy, Philip Dauchy, told GM Authority that there are two reasons for the unusual nameplate.
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Specific to the upcoming midsize SUV, Dauchy said it was chosen because Cadillac is the most-mentioned car brand in song Lyrics. He didn’t provide the source for that info, but a recent study by LyricFind places it second behind Mercedes-Benz, which still makes it number one among American brands.
MORE ON THE CADILLAC LYRIQ FROM FOX NEWS AUTOS
As for the spelling, Cadillac is planning to differentiate its electric models from the internal combustion engine ones by giving them names that end with “iq” to signal “that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”