Sephora is coming to the UK – here’s all you need to know, from dates to location

It’s the news that every beauty lover has been waiting for – Sephora is coming to the UK. Happy Friday indeed! After months of endless speculation, the global beauty giant has announced that UK shoppers will finally be able to buy its coveted collection of must-haves.

As of 17 October, its sister website, FeelUnique, will be getting the ultimate makeover, as it’s reinvented as, right down to the brand’s iconic black and white stripes. You can join the wait list right here. (By the way, if you have a stash of FeelUnique Reward points, they'll be transferred over to Sephora, so don't fret.)

Once the Sephora site is live, you’ll be able to shop a host of exclusive brands including the own-brand Sephora Collection, Tarte, ILIA Beauty, Makeup by Mario, ONE/SIZE by Patrick Starr, GXVE by Gwen Stefani, Skinfix and Vegamour. It’s so exciting, we can’t think where we’ll even start our click-fest.

The website is going to be twinned with an interactive app, making it super-easy to browse and buy its edit of makeup, fragrance, skincare, haircare and wellness.

Top premium names to shop include Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN and Glow Recipe. No, it’s not too early to start making your Christmas lists.

But that’s not the very best bit. The brand has announced that it’s going to be opening an actual real-life store in London in spring 2023. So if you’ve ever huffed your way around one of its stores abroad, grumbling “Why can’t we have Sephora in the UK?” your prayers are about to be answered. There's no official word yet on future locations, but the plan is for Sephora stores to roll out across the UK. We'll keep you posted when we hear more!

While the store itself won't be open for months, Sephora will be hosting a London pop up at One Marylebone which will be open to the public on the 20th October. While you won't be able to buy anything (and this won't be where the actual London store is located) it will be your chance to get the Sephora vibe. It's going to be a free ticked event, with tickets available to snap up from 11th October.

The brand is sounding pretty stoked about the news too. “We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience,” says Sephora CEO Chris de Lapuente. “UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands.

Yep, we’re ready for you too, Sephora!


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