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Oscar Mayer starts selling 'Cold Dog' popsicle in select cities
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Oscar Mayer announced Thursday it would sell a hot dog-flavored popsicle in a handful of U.S. cities.
The popsicle, dubbed the "Cold Dog," is being sold for $2 at frozen desserts company Popbar locations in New York City, Atlanta, New Orleans and Long Beach, Oscar Mayer said in a press release. It visibly resembles a hot dog topped with mustard and has "smokey, umami notes of Oscar Mayer's iconic Weiner."
Oscar Mayer said the "Cold Dog" comes from its "Stupid or Genius" social media campaign. Thousands of hot dog fans said the hot dog-flavored popsicle was "genius," prompting the Kraft Heinz subsidiary to collaborate with Popbar to make the product a reality, according to the release.