MORRISONS has slashed the price of 150 products online and in-store.
The supermarket has reduced everything from meat, to rice, pizza and bread, all in an effort to help shoppers battling a cost of living crisis.
Cupboard staples and frequently purchased items used to makenutritious meals for less are included in the deals.
The supermarket is cutting the cost of chicken breasts, mince, bread, baked beans, chopped tomatoes, potatoes and a variety of fruit and vegetables.
The lower prices cover nearly six per cent of Morrisons total volume sales and offer customers an average saving of 14%.
Morrisons has invested over £100 million to cut these prices to help customers as the cost of living crisis continues to impact household grocery budgets.
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David Potts, chief executive, Morrisons said: "The cost of living crisis continues to place an enormous financial burden on our customers and we want to play our part in helping them when it comes to the cost of grocery shopping.
"These price cuts are on the products they buy day in and day out and will have a noticeable impact on their budgets and demonstrate our commitment to offering the best possible value."
The firm has cut the price of its salted butter by 16p from £2.15 to £1.99.
However, savvy shoppers could get the same amount of butter for just £1.75 from Lidl.
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Morrisons' long grain rise now costs 54p as prices were cut from £1.49 to £0.95.
But savings can still be found elsewhere. For example, the same type of rice can be bought from Aldi for just £0.45.
Customers can get a loaf of white bread for £0.79 after the supermarket cut the cost by 6p.
Although M&S customers can get a similar loaf for 9p less at 70p.
Morrisons' thin crust cheese pizza now costs £0.69 after having its price cut by 30p.
Tesco customers can grab a similar style pizza for just 66p.
The price of steak mince has been reduced by 80p from £3.69 to £2.89.
The supermarkets lean mince is price matched with that on offer by Aldi.
And the cost of Morrisons thick bleach has been cut by 40p from £1.35 to £0.95.
But the price of Morrisons thick bleach does gets beaten by those on offer by Aldi and Lidl and Tesco.
However, Morrisons isn't the only firm to cut food prices.
Sainsbury's slashed the prices of hundreds of items back in March.
Asda also cut the prices of more than 100 items online and in-store to help customers with the rising cost of living.
Example of own-brand price cuts
- Morrisons steak mince 5% fat 500g – was £3.69 now £2.89
- Morrisons chicken breast fillets 1kg – was £6.75 now £6.09
- Morrisons salad peppers 3pk – was £1.49 now £1.25
- Morrisons carrots 1kg – was £0.55 now £0.45
- Morrisons onions 1kg – was £1.15 now £0.65
- Morrisons toastie white loaf 800g – was £0.85 now £0.79
- Morrisons salted british butter 250g – was £2.15 now £1.99
- Morrisons thin cheese pizza 314g – was £0.99 now £0.69
- Morrisons original thick bleach 2l – was £1.35 now £0.95
- Morrisons baked beans 410g – was £0.49 now £0.39
- Morrisons chopped tomatoes 400g – was £0.49 now £0.39
- Morrisons long grain rice 1kg – was £1.49 now £0.95
How to cut the cost of your supermarket shop
Even though Morrisons has slashed its prices, it's still worth having a shop around for yourself rather than taking their word for it.
After a little bit of research, you might find another supermarket has cheaper prices, and it can pay to vary up your shop.
One shopper ditched the supermarket altogether in favour of their local wholesaler, that way they could stock up in bulk, at lower prices.
You can also cash in on reduced foods like yellow sticker bargains – these will be items reduced because they're about to meet their best before date.
They'll still be safe to eat, or freeze to make them last longer, but it means you can pick up the same products at an even cheaper price.
Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.
But being smart about how you shop isn't the only way to slash spends.
Especially as prices continue to rise, there are schemes in place to help the most hard-up buy essentials.
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Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.
Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.
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