It’s time to STOP calling yourself pear-shaped: Fashion brand urges women to ditch ‘outdated’ body types for more realistic categories – so which one are you?
- Long Tall Sally has created an alternative categorisation for women’s bodies
- Traditionally they fell into five categories including apple and pear-shaped
- The new system is based on over 12,000 measurements from US and UK women
- It comprises ten different body types all named with empowering adjectives
Women have long been taught that their body shape falls into five clear categories.
But one fashion brand is calling on shoppers to reject the conventional ‘apples and pears’ analogy and embrace a whole new set of ‘inclusive’ body types.
Long Tall Sally analysed the data of over 12,000 body measurements from women across the UK and USA and concluded that the classic body shapes are ‘unrepresentative of real women’.
The term ‘pear-shaped’ has been used to describe the female body since the 1800s, but LTS has replaced the use of inanimate objects with empowering adjectives such as ‘strong’ and ‘inspiring’.
Traditionally, women were thought to fall into one of five categories – apple, hourglass, inverted triangle, rectangle and pear shape.
Which one are you? Long Tall Sally analysed the data of over 12,000 body measurements from women across the UK and USA to create ten new body types – not a pear in sight
However the retailer’s research suggests that some 40.1 million women struggle to identify with any of the classic body shapes – because, in most cases, they fail to account for how a woman’s height affects the shape of her body.
The measurement data of 2,000 women – including their height, shoulder width, waist, hips, inside leg and torso length – was collected and analysed by a body expert to find the most common combinations of height and body part measurements.
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The expert team of garment technologists then converted the groupings of measurements to create a series of ten new body shapes.
They are called ‘extraordinary’, courageous, inspiring, determined, passionate, powerful, graceful, strong, fearless and invincible.
Five out of ten of the new body shapes. Camilla Treharne, creative director at Long Tall Sally, said: ‘Our research provides evidence that the traditional approach to body shape isn’t representative of modern women’
Out with the old: Traditionally, women were thought to fall into one of five categories – apple, hourglass, inverted triangle, rectangle and pear shape (pictured)
Camilla Treharne, creative director at Long Tall Sally, said: ‘Our research provides evidence that the traditional approach to body shape isn’t representative of modern women.
‘Whilst the new shapes we’ve unveiled are by no means exhaustive, they demonstrate why the fashion industry needs to adopt a more inclusive stance and cater for a wider range of body types.
‘As part of our #TrueToMySize campaign, the designers at Long Tall Sally will be using these new illustrations as a starting point to make sure the fit of our new fashion ranges suit a more inclusive set of body shapes.’
The new shapes take into account a woman’s height, as well as horizontal measurements, creating a far more accurate representation of the female body shapes.
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