John Lewis' top 10 toys for Christmas revealed

John Lewis’ top 10 toys for Christmas revealed: Retailer predicts Play-Doh, a Hot Wheels set and a wooden workbench will be most in demand – but only ONE pick is under £15

  • John Lewis has shared its picks for the 10 most popular Christmas toys
  • A Hot Wheels set, styling doll head and wooden workbench all make the list
  • Just two of the 10 products are £20 or under – and a Play-Doh set costs £99 

John Lewis has shared its predictions for this year’s most popular Christmas toys for parents wanting to get a head-start on shopping. 

From styling doll heads to Hot Wheels, retro favourites are making a comeback, according to the retailer. 

High-tech kids will love the Vtech JotBot, a mini robot with controls on its head that can be instructed to draw 15 different images. 

Worryingly for families already feeling the pinch of the cost of living crisis, there are just two toys for £20 or under.

Get ready for Santa! John Lewis’ top 10 toys for Christmas revealed 

The top 10 toys for Christmas, according to John Lewis. Dates indicate when each product is available through the retailer, although it might already be sold on other websites. 

The cheapest toy is Jiggly Pets pink pup (£11.99), an adorable, squishy dog that walks, barks, wags its tail and even play a tune

1. Jiggly Pets pink pup, £11.99 (Available from September)

2. The Boy, The Mole, The Fox and The Horse. The Book and The Film – New Book Launch, £20 (Available from November)

3. John Lewis Wooden Pizzeria, £40 (Available from September)

4. I’m a Stylist Styling Head Ella, £40 (Available from September)

5. Vtech JotBot (The Smart Drawing Robot), £49.99 (Available from September)

6. Le Mieux Pony, £49.99 (Available from September)

7. John Lewis Wooden Workbench, £60 (Available from September)

8. LEGO Creator Expert 10293 Santa’s Visit, £79.99 (Available now)

9. Hot Wheels Garage exclusive bundle with the Hot Wheels 20 car pack, £85 (Available now)

10. Play-Doh Ice Cream Cart, £99 (Available from August) 

The most expensive toy on the list is the £99 Play-Doh Ice Cream Cart, which comes with a selection of Play-Doh colours and accessories

The cheapest toy is Jiggly Pets pink pup (£11.99), an adorable, squishy dog that walks, barks, wags its tail and even play a tune.

The most expensive toy on the list is the £99 Play-Doh Ice Cream Cart, which comes with a selection of Play-Doh colours and accessories. 

The Hot Wheels Garage exclusive bundle with the Hot Wheels 20 car pack will set you back £85, while the LEGO Creator Expert 10293 Santa’s Visit is only slightly cheaper at £79.99.

The Hot Wheels Garage exclusive bundle with the Hot Wheels 20 car pack will set you back £85

The LEGO Creator Expert 10293 Santa’s Visit, pictured, is only slightly cheaper at £79.99

High-tech kids will love the Vtech JotBot, a mini robot with controls on its head that can be instructed to draw 15 different images

John Lewis giant gave a number of toys to a group of child testers to whittle down hundreds of products to the 10 best. 

Alan Wright, Toy Buyer at John Lewis, said: ‘It’s always such fun to see toys that brought so much joy decades ago come back around. 

‘They are toys that capture the imagination time and time again and that usually means adults will have just as much fun playing with them as kids do.

‘We are also seeing that creative play is still super important to kids and with toys like the exclusive wooden workbench through to the Le Mieux Pony they are engaging in role playing which helps build confidence.

‘The top ten offers toys suitable for kids of all ages from three to mum and dad’s age.’


Two of John Lewis’ traditional wooden toy sets appear on the top 10 list. Pictured: The John Lewis Wooden Pizzeria, £40 (left) and the John Lewis Wooden Workbench, £60

The I’m a Stylist Styling Head Ella, £40, pictured, is an example of the retro toys making a comeback, according to the retailer 


The Boy, The Mole, The Fox and The Horse. The Book and The Film by Charlie Mackesy, £20 (left). Right: Le Mieux Pony, £49.99

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