John Lewis releases Christmas ad teaser – and confirms exact date for release | The Sun

JOHN Lewis is teasing shoppers with a new trailer for its Christmas advert – and it's coming sooner than you think.

The ten-second teaser, which was shared on Twitter, shows a man wheeling a Christmas tree along a street using a skateboard.

Text which says "Christmas begins" then flashes on the screen followed by tomorrow's date (November 10) – hinting at the ad's release.

It is then followed by the hashtag #TheBeginner.

It comes after eagle-eyed Brits spotted that the retailer has uploaded a new logo on its Facebook page.

John Lewis has replaced the "I" in Lewis with a skateboard – hinting that the item will play a role in its new Christmas campaign.


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Fans responded to the teaser and shared their excitement ahead of its release.

One Twitter user said: "It's nearly time for Christmas to begin."

While another said: "Fabulous, I'm so excited."

It's not the first time that eagle-eyed fans have spotted hints of an incoming Christmas ad.

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John Lewis tweaked its logo last year only days before the retailer released its 2021 festive advert.

The retailer replaced the O in John with a star.

And that star became somewhat of a motif for last year's ad.

But this wasn't the only hint in last year's advert.

The Sun reported that fans spotted two "spaceships" that crashed on UK streets – one in London's Southbank and another in Newcastle.

In the end, the advert featured a teenage boy who met an alien named Skye who has crash-landed on earth.

For now, fans will have to wait and see if the skateboard featured in the new John Lewis logo is hinting something about the Christmas ad.

When was the John Lewis ad released in previous years?

From the excitable Edgar the dragon to Monty the penguin, there's been a range of inventive adverts throughout the years.

Last year it was released earlier than ever – as it normally comes out in the second week of November – hitting screens on November 4 instead.

It was called The Unexpected Guest, and it featured a teenage boy who meets an alien named Skye who has crash-landed on earth.

In comparison, in 2020, the advert first aired on Friday, November 13.

It was inspired by random acts of kindness during lockdown – in a nod to the Covid pandemic.

Its 2019 ad, which starred Edgar the dragon, was released on November 14.

This ad was the first joint effort with John Lewis' sister retailer Waitrose.

It followed the 2018 Elton John inspired advert, which aired on November 15 of that year.

It spanned the veteran singer's life and showed how a gift of a piano from his grandmother helped make him the international superstar he is today.

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And both the 2017 Moz the Monster and 2016 Buster the Boxer adverts came out on November 10.

We've rounded up all the John Lewis Christmas adverts from over the years – from 2007 to 2021.

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