Gwyneth Paltrow joins Rent the Runway: ‘I’ve been renting the runway for years’

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Rent the Runway members’ closets are about to get Goopier.

Gwyneth Paltrow has joined the board of directors at the fashion rental platform. The actress-turned-entrepreneur, 48, announced the news Tuesday on Instagram, posing in a balloon-sleeve Rosie Assoulin cocktail dress available for rent.

Paltrow accessorized with a striped headband by Autumn Adeigbo — another designer whose wares are available on Rent the Runway — and clutched a custom version of the company’s navy garment bag printed with, “RTR [Hearts] GP.”

“The company has brilliantly disrupted the way we think about fashion and our closets — I am thrilled to be part of the ride,” she captioned her post, in part.

Paltrow told the New York Times that while she hasn’t yet signed up for her own Rent the Runway subscription, prices for which range from $89 to $199 per month, she’s plenty familiar with the concept — and may have even pioneered it herself.

“What’s fascinating is that, in my own way, I’ve been renting the runway for years,” she told the outlet.

“Borrowing a dress from a designer for a single moment at a premiere or an awards show, then giving it back afterward. Now I guess everyone is doing it. But I’ve got my welcome code in my inbox, so I’ll soon be trying it out.”

It’s not the first time the star’s hailed herself for being ahead of the curve; in a memorable WSJ. Magazine interview from 2018, Paltrow suggested that she helped popularize yoga in the US.

“Forgive me if this comes out wrong,” Paltrow said at the time, “but I went to do a yoga class in LA recently and the 22-year-old girl behind the counter was like, ‘Have you ever done yoga before?’ And literally I turned to my friend, and I was like, ‘You have this job because I’ve done yoga before.’”

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