Greggs cancelled a discount card belonging to one of their managers less than two weeks after she was killed in a horror crash.
Michelle Jennings’ heartbroken husband said he was "shocked, saddened and disgusted" to receive the notification from the company via email.
Ged Jennings, whose 35-year-old wife Michelle worked at the bakery chain for 20 years, was told he is no longer be able to use his late wife’s staff discount card, Liverpool Echo reports.
Mum-of-two Michelle was on her way to the store at 5am on February 27 when the taxi she was travelling in was involved in a collision with a BMW.
Michelle tragically died from her injuries which led to an outpouring of grief across the city as she left behind her heartbroken husband and young children Sophia and Harry.
Ged took to Twitter on Monday to call out the company over their "crass, cheap and classless behaviour".
He said: "Good afternoon @GreggsOfficial. I would like you to read the attached photos please.
"I am shocked, saddened and disgusted.
"Thank you. Ged Jennings – husband to the late Michelle Jennings. Your employee of 20 years."
The first image posted shows an email that appears to have been sent by an employee of Greggs.
It said: "Hello Ged. With reference to the continued use of your Greggs discount card I am really very sorry to have to let you know that this will not be possible.
"Having asked the question of a number of colleagues further up the chain, it has been confirmed that in all other circumstances such as this no further use of the card has been allowed.
"Again I am so sorry to have to email you this. Take care."
Ged then attached another photo to the tweet in order to publicly reply to the company.
He said: "Michelle started working for Greggs as a ‘Saturday girl’ at the age of 16.
"She was killed going to work last week aged 35.
"Michelle had only one employer throughout her working life. She was the manager of the Greggs Bold Street store in Liverpool, working long hours, leaving her family at 5am every day.
"Today I (her husband) received this email from yourselves.
"Greggs, a company proud to highlight last year’s billion pound profits having this as a culture.
"I could not care less about the discount card. I don’t blame the lady forwarding the email.
"But I am truly disgusted that an organisation has grown so corporate that this crass, cheap and classless behaviour has become your norm.
"Shame on you."
In a later tweet Ged explained that the conversation about the discount card arose when two Greggs employees came to speak to him about Michelle’s pension and a number of other subjects.
He tweeted: "I want to add here that both ladies from Greggs who came to visit me were lovely.
"It was not the people. Just the internal corporate rules."
Michelle’s family paid tribute to their "beautiful" wife and mother.
In a moving Facebook post, Ged said: "She was the most lovely person ever. Her kids were her world. Family was her everything.
"I am beyond distraught. I didn’t deserve her."
Two fundraising pages have now been launched on sites JustGiving and GoFundMe .
Greggs has been contacted for a comment.
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