Games featuring top college sports draws like Ohio State and Penn State, and, in 2024, YSC and U.C.L.A. will appear on properties owned by Fox, NBCU and Paramount Global under a new and lucrative deal struck with the Big Ten conference, underscoring the continuing importance of live sports to the economics of live TV.
The new seven-year deal calls for the three media companies to pay the college conference in excess of $1 billion a year, accords to reports.
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