Best Black Friday 2018 toy deals: Hamleys, Smyths and The Entertainer get their sales underway

And if you're looking to stock up toy presents for the children in your life, you can save yourself a bundle and we prepared the best offers here.

We recommend shopping around before you buy as there will be a number of retailers offering up deals around Black Friday, so you want to make sure you get the best price.

When buying from Amazon, you can use CamelCamelCamel's price tracker to check that you're actually getting a good deal.

It can also be helpful to make a note of the items you want to buy ahead of Black Friday and check their prices now.

That way you'll be able to spot a good deal when you spot one.

Live offers


  • Argos' Black Friday sale – shop here
  • Save up to 25% on Avengers toys – shop here
  • Up to half price on Barbie – shop here
  • Save up to half price on K'Nex – shop here


  • Smyth's Black Friday sale – shop here
  • Save up to 33% on Lego – shop here
  • 20% off selected Hexbug – shop here
  • Black Friday savings on bikes, scooters, trikes – shop here

The Entertainer

  • The Entertainer's Black Friday sale – shop here
  • Clearance section – shop here


  • Hamley's Black Friday sale – shop here
  • Half price toys – shop here

Best Black Friday deals

  • Home and garden
  • Food and alcohol
  • Toys 
  • Tech
  • Travel

Who will have the best deals on toys?

As with last year, we expect most of the big toy sellers and supermarkets to get involved with Black Friday.

Most retailers are yet to confirm their participation in Black Friday 2018. However, some companies have static pages set up which will update with deals during the event.

  • Amazon – Black Friday page
  • Argos – Black Friday page
  • Ebay – Black Friday page
  • GAME – Black Friday page
  • Hamleys – Black Friday page
  • House of Fraser – Black Friday page
  • John Lewis – Black Friday page
  • Very – Black Friday page
  • The Works – Black Friday page

If you're looking out for other Black Friday deals, you can check our Black Friday info page.

There'll you'll be able to find the key areas likely to feature in the event, and crucial information about shopping during the Black Friday period.

Our tips for finding the best deals this Black Friday and Cyber Monday

PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay.

GET FOLLOWING Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.

EARN CASHBACK Check websites like Quidco and TopCashback BEFORE you place your order. Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account, usually within 14 days.

CHECK FOR CODES Take a look at our exclusive toy discount codes, and ensure you're getting the best deals possible.

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