Here's what you need to know about the Walmart owned supermarket's approach to this years big day of deals.
What time does ASDA open on Black Friday?
For the past few years, Asda has spurned Black Friday 24-hour flash sales, instead choosing to focus on lower prices all year round.
This year is no exception and today it has launched its Green Is The New Black sale online and in stores.
ASDA has launched an alternative Black Friday sale today with up to 50 per cent off children's toys.
There are five deals on children's toys in its George Home range.
The biggest discount available is 50 per cent off a Disney Princess Kitchen, which is reduced from £119.97 down to £60.
Asda's Green Is The New Black sale is set to run until Tuesday, November 27 and we're sure there will be lots more bargains to pick up over the next couple of weeks.
You can find out which stores stock sale products by using this store finder.
Walmart-owned Asda has claimed responsibility in the past for bringing Black Friday to the UK.
But the supermarket pulled out of the mega-sale day in 2015.
Despite this, previous years have seen Asda run sales on homeware, toys and fashion throughout the festive season.
In the past, Asda has explained that feedback from customers suggested that they would rather have regular low prices instead of flash sales.
It has over 200 stores across the UK. To find your nearest one use this branch finder.
Even though Asda is swerving Black Friday, we're expecting other supermarkets, such as Lidl and Sainsbury's to offer up deals.
What is Black Friday?
Black Friday is an American consumer import when big retailers slash the prices of a selection of items to attract huge numbers of shoppers.
The event usually hits the headlines for its frenzied nature on both sides of the pond, with footage of violent and frantic shoppers common.
It occurs each year on the day after Thanksgiving, with some Brits likening it to the Boxing Day sales on the day after Christmas.
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