If 2020 was all about chocolate orange, what food-based delights can we expect in 2021?
Boozy kombucha, veggie kerky, and fancy breakfasts, apparently.
These are among the food trends that Whole Foods has predicted will be big in 2021 as part of their annual trends report.
Each year, a council of more than 50 Whole Foods Market team members, including foragers, buyers, and culinary experts, put together their prediction of trends for the food and drink world.
This coming year is a bit different, because, well, 2020 has been defined by coronavirus, which has impacted food.
But how will this ripple into next year? Will our experiences in lockdown still shape our food choices 12 months from now?
‘There have been radical shifts in consumer habits in 2020,’ says onya Gafsi Oblisk, Chief Marketing Officer at Whole Foods Market. ‘For example, shoppers have found new passions for cooking, they’ve purchased more items related to health and wellness, and more are eating breakfast at home every day compared to pre-COVID.
‘Food trends are a sign of the times, and our 2021 trends are no exception.’
So, what are the food trends for next year?
Skip the pills – we’ll be drinking our supplements next year, in the form of probiotics and broth.
‘With more people working from home, the most important meal is getting the attention it deserves, not just on weekends, but every day,’ says the report.
‘There’s a whole new lineup of innovative products tailored to people paying more attention to what they eat in the morning.
‘Think pancakes on weekdays, sous vide egg bites and even “eggs” made from mung beans.’
Lockdown may have given us a new appreciation for the basics – we’re suddenly so grateful to be able to buy flour and pasta – but next year we’ll be looking for ways to upgrade these staples.
Look out for new types of pasta, like Seggiano’s Red Lentil Tagliatelle, and flavoured salts to scatter on your home cooking.
Coffee in food
We won’t just be guzzling lattes and espresso shots next year. We’ll also be indulging in coffee in the form of bars, granolas, yoghurt, and even booze.
Good news – we’ll be cutting down on food waste in 2021.
‘Peels and stems have come a long way from the compost bin,’ says the report. ‘We’re seeing a huge rise in packaged products that use neglected and underused parts of an ingredient as a path to reducing food waste.
‘Upcycled foods, made from ingredients that would have otherwise been food waste, help to maximize the energy used to produce, transport and prepare that ingredient.’
Grownup baby food
Okay, this one’s a bit weird.
Whole Foods reckons that next year we’ll be enjoying portable squeeze pouches full of mushed up food.
They recommend Little Inca’s Happy Orange Quinoa; Munchfree’s Blueberry and Coconut Quinoa Porridge or Peek-a-Boo’s Apple Peach and Cookies Puree.
Bored of olive oil? You’ll have your pick of all sorts of exciting options next year.
Try walnut or pumpkin seed oils to give your salad dressings and your cooking a boost.
Everyone’s favourite cultured drink will soon take your beers’ place in the fridge, with alcoholic booch becoming more common.
Try Bottleg Booch’s Ginger Alcoholic or Pink Lady Apple Kombucha.
Nope, we’re not just talking about hummus.
Next year we’ll be eating pasta, flour, tofu, and cereal – all made from chickpeas.
Fruit and veg jerky
No longer the reserve of truckers grabbing chewy bacon bits, jerky is now veggie, too.
Expect to find fruit and veg in dried jerky form as an easy snack to grab whenever you fancy.
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