Tesco launches 'reverse supermarket' where shoppers donate items

Food banks are expecting to experience high demand this winter, as the cost of living, energy bills and inflation soars.

To help the situation, Tesco and its charity partners FareShare and the Trussell Trust are launching their first ever ‘reverse supermarket’, dubbed The Give Back Express, to add to food donations.

Shoppers can buy and donate the goods most needed by food banks and frontline charities, then Tesco will match the value of the donations purchased.

Items start from 40p, so shoppers can get involved on a tighter budget.

Tinned foods, tea and toiletries, plus pre-packaged donation bags, will all be eligible for donation.

The store will be located on Poland Street in London’s West End and will open its doors from November 25 for one weekend only.

Those passing by but short on time can still lend a helping hand by scanning a QR code outside the store that lets them donate their Clubcard vouchers – which will be converted to a financial contribution.

Trussell Trust experienced their busiest August and September on record and for the first time ever, their food banks are distributing more food than is being donated – so it’s vital bigger companies step in.

Over half the nation plan to carry out some form of charitable act this Christmas too, according to research, with this rising to 70% in 18-24-year-olds.

Beyond this weekend, there’s also the Tesco Food Collection to get involved with.

It will launch in Tesco Express stores from November 28 and in all Tesco stores nationwide from December 1, until December 3.

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