A Christmas Carrot: Aldi launch 2021 Christmas advert
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Aldi has come under scrutiny after parents looked closer into the design of one of its Christmas toys from their iconic Kevin the Carrot range. Supermarket shoppers were left distracted by a “disturbing” detail on one of the plush toys and took to an online forum to discuss with others.
On November 25, at 8am in stores and online, Kevin the Carrot and his friends will go on sale. .
Ebanana Scrooge and Marcus Radishford feature in the collection.
Posting on a popular Aldi fan group, one shopper shared an image of the whole collection of toys.
They commented: “First look at some of the Kevin Toys for 2021…..”
Many were interested in the toys, but some spotted something they couldn’t unsee.
One replied: “When I saw the first Aldi advert I got super excited for the little cute banana!!!!! Thinking yes he is so darn cute I need him!
“But now looking at these. I’m well disappointed the banana looks scary and massive and Marcus looks like a tomato.
“The only one I like is bearded Kevin!”
Another wrote: “Love the first look but man that banana is creepy!”
“That banana is scary!!” A third mentioned.
While someone else commented: “Why does Ebanana look like Count Drac? Hahaha.”
However, the banana was popular with some shoppers.
“I hate these and I hate big stuffed toys BUT I love that Banana,” one said.
Another mentioned: “I want the banana. did u manage to get urz.”
It comes after Aldi told shoppers they were not allowed to buy all the toys from the range in one shop.
On the product page on Aldi’s website, a notice reads: “Max 2 per customer.”
This rule may have been put in place following previous years where huge queues – and in some cases, shopper arguments occurred when people wanted to buy the Kevin the Carrot toy.
Then in 2020, Kevin the Carrot toys were seen selling for as much as ten times their retail price on eBay.
After being released, the toys quickly sold out online and in stores, and were later seen on eBay for over £70 in some instances.
A spokesperson for Aldi said at the time: “Our Kevin the Carrot soft toys are always incredibly popular. We have limited purchases to two soft toys of each character per customer, so as many people as possible have the chance to buy them. Additional stock will be available in store from December 6 onwards.”
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