Filthy rich fashionistas are pumped for Gucci’s latest kicks.
Taking its name from a basketball term, the Italian house’s “Screener” sneakers — inspired by a vintage sports style from the ’70s — are a purposely dirty style that were “treated for a vintage, distressed effect.”
Beat up Gucci still doesn’t come at a bargain, though.
This shabby chic sneak comes dressed with the brand’s trademark Sylvie Web trim and is available for men in both high ($930) and low tops ($870) in various colorways.
Women’s styles are available, too, and many got a fresh look for Spring 2019 with a festive strawberry print ($980), and removable, embellished cherries ($1,250)
The best part of all? Gucci provides pretty specific cleaning instructions for the real soot you’re bound to get on your high-priced pair: “Clean when the shoe is dry, using only neutral or same-color products to avoid staining.”
It’s clear, however, that everyday Twitizens aren’t buying it.
“Gucci is selling dirty sneakers with scuff marks for nearly $900 .. excuse me while I go look up STUPID RICH in the dictionary,” says one critic.
“Gucci is selling dirty sneakers for $1,100. Fun hack: For $700 you can buy a pair of regular Gucci sneakers and get them dirrty yourself,” writes a second.
”Gucci you’re classier then that,” proclaims another.
This isn’t the first time scuffed up sneaks are under fire. Italian streetwear label Golden Goose faced backlash last year after introducing an intentionally worn out low-top with a duct tape patch.
Haters said they were an insensitive glamorization of poverty.
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