Here’s where you can grab her gorgeous look for yourself, and where to snap up something similar at a lower price.
What did Holly wear today?
For Thursday's This Morning, Holly took to the screens in a stunning burgundy dress from Whistles.
The flared number has short wide sleeves and an asymmetric hemline that falls just over the knees.
The dress comes with a belt but Holly has either chosen not to wear it or has tied it behind her back instead of in front.
The gorgeous polyester and elastane blend dress will set you back £169 and is currently in stock in sizes 4 to 16.
- Textured Belted Midi Dress – £169 – Whistles – Buy Now
The mum-of-three paired her dress with some simple heels from L.K. Bennett and completed the look with a slick of burgundy lipstick.
The shoes are available from size 2 to 9 – but are currently out of stock in sizes 3 and 5.5, with low stock in size 2.
- Floret Black Suede Courts – £195 – L.K. Bennett – Buy Now
Where can you get her look for less?
The 37-year-old’s burgundy textured dress is beautiful but admittedly a little on the pricey side.
However, we have come to the rescue with some dupes that will be kinder to your purse but won’t leave you hanging on the style front.
Head over to Shein for a scallop hemmed flared number, on sale for just £11.99 and available in burgundy and four other shades.
The dress is available in sizes XS to L (4-16) and is currently in stock on the website.
- Scallop Trim Fit & Flare Dress – £11.99 – Shein – Buy Now
For an equally feminine but fitted number, Dorothy Perkins have slashed the price of this Quiz frill v-neck dress from £24.99 to just £14.99.
The dress is available from size 6 to 16 but is sold out in size 10.
- Quiz Berry Frill V-Neck Dress – £14.99 – Dorothy Perkins – Buy Now
The dress comes in a deep berry colour as well as ten other shades, and is available in sizes 6 through to 16.
- Split Sleeve Detail Wiggle Midi Dress – £22 – boohoo.com – Buy Now
What is Holly Willoughby’s style?
Holly is known for her glamorous and feminine dress sense.
The mum-of-three announced in July 2018 that she is launching her own lifestyle brand, Truly.
But in September 2018, she revealed she had to step down from the brand due to work and family commitments.
In September 2018, fashion fans were delighted by the news that Holly has paired up with M&S on a selection of autumn fashion "Must Haves".
This Morning fans often go crazy for copycat styles of what Holly has worn – and snap up her high street staples.
But where does she get her inspiration from? We took a look at some of her most copycat looks.
What else has Holly been up to recently?
Holly was reunited with co-host Phillip Schofield on January 7, 2019 after almost three months apart.
The presenting duo instantly looked right at home as they reclaimed their spot on the daytime show after Holly's time Down Under hosting I'm A Celebrity – though Phil couldn't resist cheekily joking he didn't remember who she was.
The duo couldn't hide their joy at being back together as they shared a huge hug before Holly excitedly waved her arms in the air.
Just one day before, Holly wowed in a floor-length black lace gown by Roland Mouretfor her return to Dancing On Ice.
She teamed the floor-length number with shoes by Gina and jewellery from Jessica McCormack.
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