For its latest runway event, Balenciaga sought inspiration from Springfield. As part of its spring 2022 show at the Théâtre du Châtelet during Paris Fashion Week, the luxury fashion house premiered a 10-minute episode of The Simpsons specially made for the occasion.
In the episode, Homer buys Marge a Balenciaga (or, rather, “Balenciaga-ga”) dress for her birthday, only to return it after clocking the price tag. But when Marge returns the dress with a thank-you card for Demna Gvasalia, the creative director invites the entire town of Springfield to model his designs in Paris. Balenciaga’s celebrity clientele make an appearance, as does Anna Wintour.
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