Workplace messaging service Slack and Cole Haan have come together for one of 2020’s most unexpected collaborations: four takes on the ZERØGRAND, each accented with one of the four colors from Slack’s recognizable logo. Half sneaker, half dress shoe and entirely unique, the Slack x Cole Haan ZERØGRAND collection was designed to be flexible and adaptable. Fittingly, Cole Haan has also noted that Slack conversations played a large role in the collection’s development.
Each shoe’s white upper is built of Cole Haan’s proprietary Stitchlite knit material for a lightweight, flexible feel. Slack’s logo is stamped on the leather heel overlay, and each shoe then applies one of four colors from Slack’s logo — blue, red, yellow or green — to the featherweight foam midsole, collar trim and tongue/heel badges alike. For a finishing touch each brings all four colors together once again on the insole’s text hit, and is equipped with a second pair of laces if the wearer desires more contrast.
“Slack’s innovative capabilities have proven to be a valuable tool and asset for our company,” said David Maddocks, the president of Cole Haan. “Our teams can communicate around the world as we continue to revolutionize performance lifestyle products that transition from work to workout to weekend.”
The Slack x Cole Haan ZERØGRAND Collection is available now in an extended size run via the Cole Haan webstore, and each pair is priced at $120 USD.
For more news from the world of footwear, check out HYPEBAE’s first-ever sneaker collaboration: a smooth, sleek take on the Reebok DMX Thrill.
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