Selena Gomez’s Puma Collection Is All About Supporting Strong Women (Including Yourself!)
Selena Gomez has been in many Puma campaigns, but she’s finally designed her first collection. Puma made the announcement on Wednesday and revealed the title of the collection with a nod to Selena’s initials: Strong Girl. The Strong Girl collection is designed to take your workout and relaxation wardrobes to the next level — it’s got sneakers, cute sweats, sports bras (including one that reads “Strong inside and out”), jackets, hats, and more. There are 41 pieces total, and each one is the right amount of sporty and fashion-forward.
“For her first collaboration with the brand, Selena Gomez uses the legacies of strong women from the past to create classic pieces for today’s girl,” the press release stated. “These women are strong in their passions, expressions, and how they want to leave their mark on the world. They are compassionate, but uncompromising. Fearless, but approachable.” Selena even featured some of her own close friends in the campaign, including Connar Franklin, Raquelle Stevens, and Courtney J. Barry.
Selena’s coveted collection will be available to shop online at Puma and in select retailers worldwide on Dec. 12 (and at a pop-up shop in Los Angeles from Dec. 8 to 9). Get a preview of some of the best pieces ahead.
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