PRINCE Harry's role at California-based mental health company BetterUp may be little more than marketing "smoke and mirrors", disgruntled employees claim.
Staff have taken a swipe at the royal, who was handed a role at the firm last year.
Some have asked what vice presidents (VPs) like Harry – who is believed to rake in a seven-figure salary – do on a day-to-day basis.
One coach said: "They have so many.
"Now I don't even know what these VPs do."
Harry was named 'chief impact officer' at the San Francisco-based company amid great fanfare last March.
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It was his first job since quitting as a working royal, and it's believed he's earning a small fortune to attend special company events and join all-hands meetings.
Company chiefs say he's responsible for "championing the importance of maximizing human potential worldwide", describing it as "meaningful and meaty role".
Harry himself said his aim was to help people "become the best version of themselves".
But sources from the company told the Daily Beast no one is clear about what role he performs, and asked how "meaningful" the work is.
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One suggested it was simply marketing "smoke and mirrors".
Harry gave an in-depth interview about his own mental health while promoting the company in February.
In a chat with friend Serena Williams, he told viewers he "burned the candle at both ends" before learning how to meditate – but still experiences "really hard days".
And he said his "lessons from the universe" feel like a "superpower".
"I too experience burn-out," he said.
"I'm burning the candle at both ends and that's like, boom.
"That's when you're forced to look inside yourself."
He urged viewers to carry out self-care and discussed his own "mental toolbox".
"Life is about learning – if in your 20s, 30s, 40s and even your 50s, if you think you've got it sorted, then bad stuff is going to happen," he said.
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"There's a lesson here. 'I'm being schooled by the universe. Next time it happens, I'm going to be more resilient and can see a way around it to achieve the ultimate goal'."
BetterUp was founded by Alexi Robichaux in 2013, and has since provided life coaches to help clients including Nasa, Chevron, Mars, Genentech, Snap, and Warner Media.
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