I make £4K a month renting my clothes with my side hustle – I work three hours a day, anyone can do it | The Sun

WITH the cost of living crisis putting a huge financial strain on many families up and down the country, it seems that more and more people are turning to side hustles to bring in some extra cash.

We spoke to one woman, Paula Pimlott, a mum-of-one, who started renting out clothes in her wardrobe to earn a bit of extra money.

Paula, 35, from Kendal, a market town in South Cumbria, is a full-time, stay-at-home-mum that makes thousands of pounds every single month with her savvy side hustle.

Paula and her husband James, have a CGI imagery business, Yarn Studio, and prior to having their child, James, 2, Paula was Art Director for the business. 

But after giving birth to her son, Paula wanted a way that she could earn some money from her home and so started renting out items in her wardrobe on By Rotation – the world's first social fashion rental app.

She told Fabulous: “I put all of my time into childcare and I wasn't really sure what I wanted to do next, but I wanted to do something else other than just being a mum. So I started renting clothes on By Rotation”.

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Paula started her side hustle back in April 2022, after she decided to rent a bag online. Now, Paula rents out her wardrobe, sending up to twenty items a week, making £4,000 a month in sales. 

She explained: “Last year, we went out for our first meal since giving birth. It was quite a special one as it was quite rare for us to go anywhere, so I wanted to wear something special, something different, so I started looking online and looking for where I could rent a bag.

“I didn’t know that there was a whole community out there in clothing rental as well so I was pleasantly surprised.

“I rented a few items out and then that made me pay attention to what is happening – I followed By Rotation on Instagram and it all seemed pretty exciting to me. I love fashion and thought I’d give it a go”.

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Paula explained that she started out by posting a few dresses online and was left open-mouthed when people started renting them.

She added: “I put some Rixo dresses on my page and they did really well, so it gave me confidence that it was something that I could do and then it snowballed from there.

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“I started off renting items in my wardrobe and then I began buying things that I thought people would rent. I see it as a good form of investment.

“I do like well-made clothing but obviously you can go out and spend £300 on something but I wouldn’t want to just wear it once, so it gave me that incentive that I can invest in good quality clothing and get some money back on it as well.

“I don’t buy as much fast-fashion, I have quite a few items in my wardrobe now that are ‘Made In England’ and that feels good that I’m sharing that with others.

“I definitely see it as a good investment and it’s nice that I can add to the family budget with it”.

Paula sells a range of different items, with dresses and bags being the most popular.

She explained: “My most popular item would be dresses – they are the bread and butter, but bags also do well too. 

“The Cult Gaia Nala bag is very popular – that has been rented out so many times. I’ve got two of them now, it’s such a classic, it’s a beautiful, simple clutch that goes with so many outfits – that has been a great, great rental, I definitely made double what I bought it for.

“Rixo dresses I have noticed, green ones in particular, do really well. 

“Most people rent items for weddings and occasions, sometimes birthdays.

“The wedding season has been very busy and Rixo’s have been renting on repeat, it is a very popular brand.

“Pink Rotate dresses are also a good one, puffy sleeves do very well as well.

“The Vampire’s Wife dresses do really well – they are really expensive brand new, they are about £700 minimum.

I definitely see it as a good investment and it’s nice that I can add to the family budget with it.

“I've been lucky enough to have found some brand new dresses from that brand for less on eBay and Vestiaire Collective and they’re doing really well.

“They were brand new with tags, you just have to keep on top and spend a bit of time looking for things but I’ve got really lucky.

“To buy them brand new would take a lot longer to get the return, but if you can find them on websites like eBay for £400, you can then rent them for £100 at a time and it doesn’t take that long to get the investment back.

“But it’s important to get good quality clothing so that they don’t get as much wear and tear.

“It’s a balancing act of getting something for a good price and then charging enough so that you know you are going to make that money back”.

Paula rents items for as little as £30, but in some cases she can charge £100 for an item.

She said: “The standard price is £50 or £60, but people are looking for rentals that are less than £100.

“Because I can only invest so much time into rentals, I decided that I wanted to buy more luxury items that I can rent for a higher price.

“But I’ve been renting out dresses for £30 and that definitely adds up and you can get your return decently quick.

“There are people that go to a lot of black tie events quite often and they want to show up in something that is a higher price point”.

I would recommend this to mums for sure, you can always decline rentals and can scale it to what you can cope with.

Paula works just 20 hours a week, the equivalent of under three hours a day, doing admin and sending out items for her rental side hustle.

She explained: “With arranging postage and messaging renters, there’s a lot of admin that you need to do.

“I definitely do about 20 hours a week, it’s a bit more than a part-time job now for me.

“I would recommend this to mums for sure, you can always decline rentals and can scale it to what you can cope with.

“I feel like the whole of London is renting clothes now, I’m always sending things up to London”.


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Paula is currently re-investing a lot of the money that she earns back into the business, so that she can invest in more items.

She explained: “At the moment I’ve been re-investing and building my wardrobe – I want to have a proper little boutique with a nice selection of items for people to pick from.

“I make about £4,000 a month in gross income, with no expenses.

“At that level, the expenses do add up, I can spend £600 easily on postage and then there’s dry cleaning and packing materials too.

“In terms of how much money I’ve had after expenses, it’s around £2,500 a month. 

“I send around ten items a week, sometimes twenty.

“This extra money will give my family the money towards our retirement and our pension.

“But I’ve also been using the money for myself too – I go to a spa or treat my friends to a meal. It’s nice to do these things and to put the bill on my card”. 

If you have a wardrobe with clothes spilling out left right and centre, renting out your wardrobe with By Rotation might be just the thing for you. 

By Rotation is a free app for fashion lovers to rent, lend and sell their own wardrobes. 

Launched in October 2019, By Rotation quickly became a favourite of fashion A-listers, celebrities and royals to credible tech founders and entrepreneurs. 

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Today, it boasts a vibrant and diverse community of over 250,000 ‘Rotators’ – from students, professors, bankers, homemakers, and lawyers to style icons including the likes of Lady Amelia Windsor, Stacey Dooley MBE and many more. 

Since launching, By Rotation has become the UK's largest fashion rental platform with over 35,000 peer-to-peer listings valued at over £12.5 million across the UK alone.

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