Creating an imaginary universe for Pièces Uniques‘ Fall/Winter 2022, designer Edmond Luu created a universe of three families based around the red, green, and blue primary digital colors for the “NATION” collection. To mark the release of the range, Pièces Uniques tapped Daniel Sannwald, the German photographer known for his artist portraits and outstanding fashion campaigns.
Stylist Edem Dossou also provided the narrative presentation accented by the futuristic imagery and Iranian/Moroccan CGI artist based in Paris Samy La Crapule developed a campaign that highlights the tone of the collection through 3D scanned characters.
Edmond connected with Daniel’s creative outlook of breaking down the limits between real life and CGI. The common ground of manga, sci-fi, and video games resulted in a disruptive campaign that challenges the usual codes of fashion campaigns.
Check out the FW22 campaign above and head over to Pièces Uniques’ to shop the “NATION” collection now.
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