NewJeans Named Coca-Cola's New Global Ambassador

Following a collaboration with McDonald’s Korea for its McCrispy campaign, NewJeans has now been named Coca-Cola‘s new global ambassador. Already partnering with Nike and Levi’s, Coca-Cola Korea has now announced Minji, Hanni, Danielle, Haerin, and Hyein as the latest ambassadors of the major beverage brand.

With the global ambassador placement, NewJeans will be involved in upcoming advertisements and take part in Coke Zero Sugar’s promotional activities. Additionally, the K-pop supergroup will be working with Coke Studio on music and accompanying materials to share an interplay between NewJeans and Coke.

NewJeans will be releasing a commercial song titled “Zero” in collaboration with Coca-Cola April 3.

Take a look at the campaign that accompanies the announcement of NewJeans as Coca-Cola’s newest global ambassador above.

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