After delivering its Fall/Winter 2022 “Home Court” collection, NAMESAKE has now returned with its latest campaign series. Dubbed “NAMESAKE FUTURE CLASSICS (NFC),” the game of basketball is once again intertwined with fashion, in a celebration of local sports. The campaign aims to help build basketball communities through a lens of fashion, “starting from a team, a ball and a city step by step.”
Developed for wearers of all ages and body sizes, NAMESAKE has created a line of equipment to help fuel the next generation of sports enthusiasts. The wears serve to provide effortless movement and absolute comfort to attain maximum athletic potential and assist in the journey of self-discovery. Drop 1 of the NFC series seamlessly moves from on and off the court, expressing elements of fashion and function of sports equipment tied under an ethos of minimal, practical, and striking wares.
Drop 1 of the NAMESAKE FUTURE CLASSICS (NFC) will be available exclusively on NAMESAKE’s website December 21.
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