The only thing more offensive than Mortal Kombat 11’s gruesome kills is the sudden and blatant advertising for Hogwarts Legacy.
No one quite knows precisely when it will happen but Mortal Kombat 12 is most certainly getting a proper reveal very soon and hopefully something more exciting than its pecurily boring announcement.
As such, you may be interested in revisiting Mortal Kombat 11 just to make the wait for the sequel a tad easier. However, players have discovered something far more tasteless than any of its gruesome finishers.
When you boot up the game you are met, not with the main menu, but an in-your-face advertisement for the Harry Potter role-playing game Hogwarts Legacy.
Advertising an all-ages franchise like Harry Potter in something like Mortal Kombat is already rather weird, but both franchises are owned by Warner Bros. That explains the strange choice of subject matter but not why there is such obnoxious, and unavoidable, advertising in a full price game.
Ads in free-to-play games can be annoying but those games need to make their money back somehow. It’s also common for streaming services and websites to offer a no-ads experience for a price.
The ad in question is incredibly obtrusive and unavoidable, since you need to press a button to skip it and get to the game you did pay for.
It’s also incredibly easy, if you’re just casually tapping buttons, to accidentally select the purchase option and be dragged out of the game.
Even afterwards, there’s still a notable banner at the top of the menu just to make sure you don’t forget that Hogwarts Legacy is available to buy right now.
It’s not as if Hogwarts Legacy needs the help either. The game is proving incredibly profitable, with Warner Bros admitting just last week the game has made more than $1 billion worldwide.
A couple of other companies have dabbled in this sort of practice before but it’s never been popular. UFC 4’s in-game ads, which popped up in between matches, sparked enough of a backlash to be removed while 2K added unskippable advertisements to NBA 2K21 a month after launch despite already costing £60.
Perhaps no one should be too surprised. After all, Warner Bros is the same company that launched the single-player Middle-earth: Shadow Of War with paid loot boxes, only removing them later following complaints.
This instance very much feels like Warner Bros testing the waters to see what it can get away, so don’t be shocked if Hogwarts Legacy’s main menu starts trying to sell you Mortal Kombat 12 pre-orders every time you boot it up.
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