Joe Wicks has quickly become the nation’s favourite PE teacher, thanks to the success of his home exercise classes on YouTube during the coronavirus lockdown.
He has vowed to keep the nation fit while they’re stuck at home during the current pandemic and reports reveal that the Body Coach star, 33, has already ‘raked in a huge £1.2million during lockdown’, thanks to his new surge in fame seeing an increase of people signing up to his 90-day diet and exercise plan.
So far, his YouTube videos have raised over £200,000 for the NHS and it sounds like Joe is pretty much in demand, with claims major sports brands like Nike and Adidas are fighting over signing the fitness guru in a £5million endorsement deal.
That’s some big bucks right there and according to Celebrity PR and Publicist Hayley Smith, Joe could be set to earn a huge £10million from lockdown alone.
Speaking exclusively to Metro.co.uk, Hayley explained: ‘Joe is the perfect example of someone who has used and adapted this brand to stay relevant and build on his business during lockdown.
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‘Pivoting his business to cater for families at home, running PE lessons, as well as trademarking his name have been great decisions and showcase his savvy business sense.’
She continued: ‘Relevance also plays a part here. He hasn’t just been creating content, he has been creating content that is free, relevant, relatable and interactive for his audience.
‘This has made him relevant, accessible and active – three key things that brands look for in influencers. This paired with a continually expanding fanbase (he gained 1.2million new subscribers in the first week of lockdown), it’s no wonder that Joe has been swamped with offers of endorsements.
‘In terms of fees, with Nike and Adidas currently fighting over him, offering £5million deals, an expected £500,000 made from his PE videos, which he has said he will donate to charity, and an expected food range and existing endorsements, on top of the £1million (approx) he earns monthly, it looks like Joe is set to sit pretty at the end of lockdown, earning an approximate of up to £10millon from lockdown.
‘Joe also has a wonderful likeability factor as well, which works for both his audience and brands. I think Joe, and other influencers who have made themselves relevant in this climate, are definitely turning the term ‘influencer’, and what it means to be one, on its head.’
Celebrity PR and Publicist Harry Rutter told us that Joe’s lockdown success could see him demanding up to £10,000 per Instagram post going forward and he could bring in around £7,500 per YouTube video he shares online.
‘Joe Wicks is now a household name as a result of the lockdown. He has hundreds of thousands of people tune in to every homework out video, raking in hundreds of pounds.
‘Joe’s videos are monetised through Google adverts and he will be paid per 1,000 views. Each video averages between 500,000 to 800,000 views, with some in the millions.
‘On average, YouTube pays out around £2-4 per 1,000 video views and around £15 per 1,000 ad views. This means Joe could scoop upwards of £7,500 on just one video – providing there are a lot of advert clicks.
‘He has turned what some would see as a normal home workout into a lucrative business, which is great… Joe could easily turn over triple figures during lockdown.
With brand endorsements in mind, his following can allow him to demand upwards of £10,000 for just one post and he’s already gained lots of publicity, so I’m sure a TV deal would be a possibility.’
As schools shut due to coronavirus at the beginning of lockdown, Joe vowed to keep the UK’s kids exercising through daily home workout videos.
He has stuck to his classes for the last six weeks, even through injury after fracturing his hand.
Making sure the nation didn’t miss out on his classes, Joe roped in the help of his wife Rosie Wicks, after undergoing surgery.
And Rosie became a hit herself, after stepping in to perform the moves, while a suited and booted Joe explained each exercise from the sidelines.
Joe is now back doing his YouTube classes and assured fans he is ‘feeling fine’, despite concerns he hadn’t given himself enough time to rest up.
Sharing an update on his injured hand, Joe has said he still needs to ‘take it easy’, but he’s still exercising and ‘keeping the mind fresh’.
‘I’ve still gotta go easy on the hand because it’s still swollen. So I’m basically doing a little bit of cycling, a lot of hill walking, I do about 45 minutes to an hour of hill walking, which is decent,’ Joe explained.
‘Just keeping me in shape really, keeping the mind fresh, sharp! So fit body, fit mind.’
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