HSBC Enters the Metaverse With The Sandbox Partnership

HSBC is the latest major financial institution to enter the Metaverse with its new partnership with The Sandbox.

Following J.P. Morgan’s move in Decentraland, HSBC has just acquired a 3×3 LAND site which it will later use in connecting with sports, esports, and gaming enthusiasts.

Suresh Balaji, Chief Marketing Officer, Asia-Pacific, HSBC said: “The metaverse is how people will experience Web3, the next generation of the Internet – using immersive technologies like augmented reality, virtual reality and extended reality. At HSBC, we see great potential to create new experiences through emerging platforms, opening up a world of opportunity for our current and future customers and for the communities we serve. Through our partnership with The Sandbox, we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive, and accessible.”

With hands in the physical sports of golf, rugby, tennis, badminton, cycling, and soccer, this move sets HSBC up for future Metaverse advertising. At the time of writing this, a single plot of LAND is going for 9 ETH, equivalent to $25,000 USD.

In other tech news, eBay hints at digital wallet for Q2.
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