Hood By Air and Anonymous Club Founder Shayne Oliver Announces New Luxury Label

Shayne Oliver, the designer and creative director behind fashion brands Hood By Air and Anonymous Club, has announced a restructuring of his organization in addition to a new luxury menswear and womenswear brand.

Oliver’s new luxury fashion label, SHAYNEOLIVER, will offer seasonal collections, but further details about the label’s style have yet to be revealed. Oliver’s Anonymous Club is a multidisciplinary studio for creatives that spans all artistic disciplines including music, art, performance, film and fashion. Part of the studio’s work has been geared toward the revitalization of Oliver’s Hood By Air brand in July of last year.

Hood By Air will proceed as a luxe streetwear label and will offer heritage capsule collections featuring classic and new styles. Additionally, HBA is set to collaborate with brands and emerging creatives as part of its new direction.

This past summer, Hood By Air and Anonymous Club offered a first look at HBA’s next runway show with its preview titled, THE PROLOGUE. The highly visual short film features HBA apparel while keeping quiet on what’s to come.

The debut SHAYNEOLIVER collection is set for February 2022 as part of Anonymous Club’s three-night residency at The Shed’s Griffin Theater.

In related news, Istanbul’s emerging designers are gearing up for a breakthrough.
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