Goodhood Drops Third Chapter of Its Collaborative “T-SHIRTNOW” Project

Goodhood has followed up its recent HERESY capsule by unveiling the third chapter in its collaborative apparel project: “T-SHIRTNOW”. Designed to celebrate the humble graphic tee, the notorious East London boutique has teamed up with a variety of artists and designers to create a concise limited-edition capsule.

From Tokyo-based graffiti artist label Have A Good Time and creative collective Brain Dead, to Dutch post-pop artist Piet Parra and Palace graphic designer Will Bankhead’s line The Trilogy Tapes, the project features a series of unique works.

“T-shirt culture has always been a hallmark of ours at Goodhood,” said Jo Sindle and Kyle Stewart, co-founders of the store. “We’re excited to team up with a selection of our favourite brands, spanning all of our favourite cities, to bring such a universal garment to life in 7 new forms this winter”.

Take a look at the full collection above, and shop it via the Goodhood webstore now.

In other fashion news, GmbH has tapped into Jack Wolfskin’s outdoors heritage this season.
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