Fujiya Co. Captures the Scent of "Milky" in New Peko-Chan Reed Diffuser

Japan’s Ueni Trading Co., purveyors of scented goods, has just joined another staple Japanese company for a reed diffuser release.

Teaming up with Fujiya Co.’s Milky brand and its “Peko-chan” mascot, the two have come up with a special candy fragrance. The packaging is reminiscent of the brands iconic Milky candy tins from the ’50s and the fragrance is supposed to conjure up the same smell as a freshly unwrapped Milky candy.

The 90ml Peko-chan Milky scent reed diffuser is already on sale in Don Quijote all across Japan for a price of ¥2,530 JPY (approximately $23 USD).

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