Canada Goose has enlisted acclaimed actor Cole Sprouse as photographer and director for its latest Spring/Summer 2022 collection campaign.
Sprouse – star of The CW’s Riverdale – joined the outerwear giant to craft and curate new visuals that support CG’s “Live in the Open” mantra and selected Big Sur, California, as the location for filming. The campaign features a group of models enjoying the outdoors, wearing a mixture of items that include parkas, hoodies, and lightweight, packable jackets.
Colorways for next season comprise primary tones such as red, blue, grey, and beige, covering essential items including down jackets and sleeveless puff vests. In addition, accessory pieces such as crossbody bags, beanies, caps, and newly-introduced footwear round out the collection.
Sprouse’s experience and expertise in front of the camera helped him give instructions and strategically capture the CG cast in various scenes, including a bonfire beach, a hiking trail, and a tented campsite. Using the different backdrops emphasizes a sense of community and togetherness, which are components of the brand’s Basecamp program.
Customers can view the new CG SS22 collection and campaign film – and enroll in Basecamp – on the brand’s website.
In case you missed it, Burberry returned to the runway with a proportionally sized FW22 collection.
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