When it comes to social media, it seems not a day goes by that there isn’t a weird challenge taking off.
From the Harlem Shake to the In My Feelings Challenge people love filming themselves doing bizarre stunts, but the latest trend seems to be a lot more tame.
The #CheeseChallenge is the new craze and oddly it involves adults and older children throwing slices of cheese at babies’ faces.
Yep, you did just read that correctly. Parents are throwing cheese at their children.
It all began on Thursday, when a Twitter user named @unclehxlmes shared a video on the platform, writing: "Just cheesed my lil brother."
In the video, someone could be seen throwing a slice of cheese onto a baby’s forehead.
The post quickly went viral, with more than eight million people watching the clip.
After receiving such a strong reaction to the video, the user admitted that it wasn’t actually his – he’d actually found it on Facebook and shared it as a joke.
But it was too late, he’d started something.
People all over Twitter began filming themselves flinging cheese at children’s faces, with one mum even going as far as to throw an entire cheese burger at her young son.
Some little ones thought being hit with a slice of cheese was funny, others didn’t seem to know what was going on, while a few started crying afterwards.
And even those who don’t have babies are getting involved, throwing cheese at their pets instead.
While hundreds are jumping on board the craze, not everyone is impressed by the viral challenge.
One person said: "It’s so wrong in so many ways!"
Another commented that it was "child abuse".
A third added: "F***ing idiots throwing cheese slices at babies faces, wow you’re so cool and funny, what you really are is a piece of s***."
"STOP THROWING CHEESE ON YOUR CHILDREN," proclaimed a fourth.
A different user filmed themselves simply handing their child a slice of cheese to eat, with many agreeing it was a much nicer version of the challenge.
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