The Super Bowl is a culturally iconic event that has become synonymous with celebrating and uplifting champions in their field. No, not football players; I’m talking about Hollywood celebs. Each year, superstars like John Cena, Chris Evans, and Keanu Reeves have fun with their public personas (and get paid handsomely for the pleasure) in commercials that are watched by millions.
This year, we’ve seen Black Panther and Creed star Michael B. Jordan strip to the waist as a sexy Alexa for Amazon, and John Travolta bring one of his Grease dance numbers to the TikTok generation. Not to be outdone, comic actor Will Ferrell is starring in his own Super Bowl ad too. And perhaps appropriately for one of the biggest sporting events in the American calendar, it’s all about an epic rivalry.
Embracing his new role as a brand ambassador for General Motors, and keen to let the people know about how the company is working towards making electric vehicles more widely accessible, Ferrell sets his sights on the country that is currently outperforming us in this market: Norway.
“Did you know that Norway sells more electric cars per capita than the US?” He asks in the ad, pointing out Norway on a globe before flying into a rage and punching clean through it. “Well I won’t stand for it!”
He then recruits a couple of his funny pals—Kenan Thompson (Saturday Night Live), Awkwafina (Crazy Rich Asians)—to join him on a quest to Norway to… well, it’s unclear what his plan here actually is. But you can’t fault the man’s enthusiasm for electric cars.
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