James Lock and Megan Barton Hanson have gone public with their relationship, holding hands during a shopping trip in Essex.
The pair are no longer keeping coy about their romance, as they happily walked along hand in hand while laughing together on Monday afternoon.
The new couple even matched their outfits, both sporting blue denim jeans with a white top as they visited a watch shop, followed by a newsagents.
Megan, 27, added a pop of colour to her ensemble with a bright orange handbag, which she wore across her body while with her new man.
She styled her long blonde locks in a curly 'do with a middle parting and looked stunning with a glowing makeup look.
Meanwhile, 34 year old Lockie added a sophisticated long navy blue coat to his outfit along with a pair of dark blue trainers.
Their outing comes after the pair went Instagram official, both posting videos from their date night at Aspera in Benfleet.
The pair looked smitten as they enjoyed cocktails, and James then started asking whether he should get his hair cut, while Megan played with his locks.
In the Instagram video, she teased: “It's because you have the same lesbian bob as me that's why I like you. People say that if you look like someone you are attracted to someone.”
Rumours of a blossoming romance between Megan and James started swirling when they were spotted on a cosy night out in Mayfair last month.
The pair were spotted hugging and kissing after leaving Amazonico restaurant, with an onlooker telling The Sun: “Megan and James looked inseparable. You couldn’t have squeezed a cigarette paper between the two of them.
“They were clearly having a great time and seemed very taken with each other.”
It’s thought the pair first met while filming Ex On The Beach.
James had been prepared to be confronted by his ex Yazmin Oukhellou, but she pulled out at the last minute.
Bisexual Megan has previously dated James’ TOWIE co-star Demi Sims and Chelcee Grimes.
However, she admitted in December that she’s open to dating men again after previously swearing off them.
She explained: “I said that a few months ago when I had just broken up with my ex-girlfriend and I was like ‘no, I love being with women, I love the dynamic.’
“But really, it's not about the sex of the person, if you have that connection and you find someone's qualities attractive then it doesn't matter what gender they are.
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“I just want someone that adds to my life and is super open, funny and accepts what I do and supports me.
“They need to be a feminist. Whether that's male or female, they need to be aligned with how I feel.”
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