The Hollies’ ‘Long Cool Woman’ Featured In Jimmy John’s Super Bowl Ad

The Hollies‘ hit “Long Cool Woman (In a Black Dress)” features in sandwich chain Jimmy John’s first ever Super Bowl ad.

In the 30-second ad, actor Brad Garrett plays Tony Bolognavich, the “King of Cold Cuts,” who is leading a lavish lifestyle with the help of his own sandwich business. But, he freaks out when Jimmy John’s open their business in his territory.

They woo off customers, family members and loyal staff with their freshly baked bread and all-natural meat at reasonable prices. He vows revenge.

“I’m coming for you, Jimmy John’s,” he says at the end. “This is war. Sandwich war.”

“This is us staking our claim to the sandwich throne in a way that is unique in the marketplace and fitting of the maverick spirit of the Jimmy John’s brand,” said Darin Dugan, Chief Marketing Officer at Jimmy John’s.

He added, “With Tony Bolognavich as our anti-hero, this campaign allows us to further emphasize the dedication to the art of sandwich that sets us apart from our competitors.”

“Long Cool Woman in a Black Dress” was written by Allan Clarke, Roger Cook, and Roger Greenaway.

Originally appearing on the album Distant Light, it released as a single on April 17, 1972. It reached No. 2 on the Billboard Hot 100 in September 1972.

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