Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Private equity eyes advertising.
  • Adtech company ID5 raises $6 million.
  • T-Mobile pulls TVision.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Shamrock Capital

14 top private-equity firms that are pouring billions into the advertising industry

  • Private equity has become a significant buyer of advertising agencies in the past five years, Patrick Coffee reports.
  • That trend has intensified as the pandemic grounded traditional buyers like agency holding companies.
  • Insider identified 14 firms like Bain and Carlyle Group that are spending big in the marketing sector.

Read the story.


Read the pitch deck that a startup used to raise $6 million to save targeted advertising

  • Adtech firm ID5 has raised $6 million in Series A funding, I reported.
  • The funding comes as Google and Apple plan big privacy-driven changes to how advertisers target and measure ads.
  • The firm is chasing a $13 billion industry in identity solutions.

Read the story.

T-Mobile CEO Mike Sievert.Brian Ach/Associated Press

T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch

  • T-Mobile pulled the plug on its streaming video offering and offers YouTube TV instead, Claire Atkinson reports.
  • The phone giant billed the move as part of a broad partnership with Google and streamer Philo.
  • Video costs will go up for many T-Mobile customers.

Read the story.

More stories we’re reading:

  • Nike is transforming from a marketing company into a technology brand. 7 company insiders say the changes — including mass layoffs and team restructuring — are creating internal turmoil. (Insider)
  • Lil Nas X’s ‘Satan Shoe’ — made with one drop of human blood — sold out in under a minute, bringing in nearly $700,000 (Insider)
  • Instagram is funding new shows from some of TikTok’s top stars in its latest effort to woo creators (Insider)
  • The Washington Post reversed a decision to bar a reporter from covering sexual assault after she spoke about the ban on Twitter (Insider)
  • TripleLift to sell majority stake to Vista Equity Partners for $1.4 billion (Adweek)
  • Facebook puts $750 million global media account up for review (Campaign)
  • The media is slashing jobs again as the Trump news cycle fades and the economy struggles (CNN)
  • Team Whistle to be acquired by U.K.’s Eleven Sports (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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