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James Argent has always been into his singing, and now he has branched out with doorstep singing sessions.
The former TOWIE star, who recently left little to the imagination in a skin-tight wet suit at an inflatable water park, was pictured bringing cheer to people's homes with intimate performances.
James hit the streets of Croydon in order to sing and raise money to support Mind charity and the the reality star looked like he was having a blast.
The 32 year old was driven around in his very own personalised mobile van, complete with his face on it.
Not a single person could miss the bright purple van which said 'Doorstep Sessions with James "Arg Argent' on it and had a huge image of the cheeky chappy emblazoned across the side of the truck.
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Looking like he was in his element, James dressed up for the occasion in a high neck jumper, black trousers, a smart long overcoat and a pair of black loafers with a gold buckle.
The television personality had his curly brown locks on display and held his mic as he sang outside people's homes.
Arg's fun gig comes after it was revealed he was charging fans £83 for personalised videos after his company lost over £60,000 this year.
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The Essex native, who reunited with ex Gemma Collins for a 'flirty' dinner in October, recently signed up to Cameo, a service which allows fans to request messages from their favourite celebrities.
Speaking on his profile page, James engages with his followers and says: "Hi guys, it's Arg here, just want to send my love and best wishes.
"And to let you know I've finally joined Cameo so if you want any birthday or shoutouts in general, I'm here to help.
"God bless and lots of love from old Argie boy," he concluded in his introductory message.
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As well as sending personalised messages, fans will also be to speak to the singer via Cameo's instant messaging service for just £2.49.
James' new business ventures come after it was reported that his business had "zero cash in the bank".
Documents filed to Companies House show that at the end of 2019, James Argent Ltd had £63,857.
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